Nick Piggott (Chairperson, RadioDNS, Bristol, UK) Michael Hill (Managing Director, UK Radioplayer, London, UK) Andy Buckingham (Creative Technologist, Global Radio, Bristol, UK) Sebastian Kett (Consulting Engineer, SWR, Germany) Tobias Wallerius (Hardware Architect, Visteon, Germany) With hybrid radio, your radio is getting cleverer. From additional visuals in the kitchen to cars that never lose the signal of your station, we look at the future of how your radio looks: and discover broadcasters who are doing hybrid radio now on a variety of devices.

1. #RDE13
Hybrid Radio
FM, DAB+ and IP - all together
Nick Piggott
Chairperson, RadioDNS Project
James Cridland
Moderator
radiodns.org @RadioDNS
Presenters Demonstrations
• Nick Piggott - What’s Hybrid Radio? • Just outside the door
• Sebastian Kett - Hybrid Radio in Germany • Visteon - Hybrid Radio in Car
• Tobias Wallerius - RadioDNS at Visteon
• RadioTAG - Interactivity for Radio
• Andy Buckingham - TAG for Hybrid Radio
• Automatic Broadcast - IP Streaming Switching
• Michael Hill - UK Radio Player Hybrid Radio Prototype
• Nick Piggott - Hybrid Radio Progress
radiodns.org @RadioDNS radiodns.org @RadioDNS
Broadcast
- Mass-market
- Economic coverage
- Free-to-air
Combining Broadcast Radio - Not interactive
- Personalisation is unrealistic
and The Internet
radiodns.org @RadioDNS Transmitter in Bournemouth, England: (cc) James Cridland

2. Internet
Broadcast
or
Streaming doesn’t scale well
(tech/cost)
Internet
Perfect for one-to-one
communication
- personalisation
- transactions
- enhancements
Server Room at CERN (cc) Torkildr @ flickr
radiodns.org @RadioDNS
“Hybrid” Radio
Broadcast
Broadcast works for the mass market
and Low Cost, Ubiquitous, Free
Internet The Internet adds “The Back Channel”
Enhanced content, Personalisation and Transactions
radiodns.org @RadioDNS radiodns.org @RadioDNS
Connecting Broadcast & IP Manufacturers
!
Converged, connected devices
!
FM / DAB / DAB+ / HD Radio
!
LTE / 4G / 3G / WiFi / Wired
!
Re-package Broadcast Radio - make it look like “like an app”
!
Audio over reliable broadcast
!
Meta-data and enhancement data over IP
radiodns.org @RadioDNS radiodns.org @RadioDNS

3. The Technology of RadioDNS
• No new technology
• A new application for DNS (Domain Name Service)
• Uses existing identifiers to make an Internet connection to
the radio station
• No Patents, Licences - it’s Open Source
radiodns.org @RadioDNS
• Simple “web-friendly” way of
delivering visuals alongside radio.
• Navigation by Station Logos and
• Click-throughs possible, to enable e- Descriptions, not just frequencies
commerce and direct response
• Allows “service following” Automatic
• Easy to do, looks modern switch between stream & broadcast
• The Single Station Preset
radiodns.org
NME Radio slideshow, (cc) Folder Media Ltd RadioEPG on a Nokia mobile phone (cc) James Cridland
Streaming Apps
2500
2000
Stream
1500
1000
500
0
MB#for#80#hours#listening
radiodns.org @RadioDNS

4. RadioDNS Hybrid Radio
• Use FM or DAB Radio – not Streaming 2500
• Deliver additional content over IP
2000
Stream
FM+IP
HD+IP
• Less buffering, much less data consumption
1500
• Benefits incumbent radio broadcasters
1000
• An App-like Experience for FM or DAB+ Radio
500
0
MB#for#80#hours#listening
radiodns.org @RadioDNS radiodns.org @RadioDNS
FM-Streaming
Switching
Live Demo outside the room Hybrid'Radio'in'Germany
ARD(Project(Office(Digital(Radio
Sebas:an(Ke=
Radiodays(Europe
Berlin,(Mar(18th(2013
Digital'radio'in'Germany Digital'radio'is'hybrid'radio'
+ Great(variety((football(radio,(culture,(religion) + Just(digital(radio(is(aTracCve(stateLofLtheLart(radio
+ 13(naConal(programmes + Digital(radio(is(a(new(product(with(new(content(
+ More(than(60(ARDLprogrammes
+ It‘s(easy(to(use(on(a(great(number(of((reasonable(priced)(devices
+ 27(regional(commercial(programmes
+ 23(local(commercial(programmes( + Internet(and(broadcast(technologies(go(hand(in(hand(
(in(Bavaria) + Hybrid(is(equivalent(to(„seamless(media(experience“
+ Total(coverage
+ 81,9%(area(/(90,1%(populaCon
Total(coverage
Rev:(Apr/2013 State(borders(©(Federal(Agency(for(für(cartography(and(geodeCcs,(Frankfurt(on(the(Main(

5. Reasonable'pricing Reasonable'pricing
+ Revo(AXiS(XS + TechniSat(DigitRadio(500 + DUAL(Radio(Sta:on( + PHILIPS(AJB7038D
(RRP(299,L(€) (RRP(259,99(€) (RRP(199,99(€) (RRP(119,99(€)
Seamless'media'experience Seamless'media'experience
ARD‘s'digital'radio'services Digital'radio'in'Germany

6. Digital'radio'in'Germany Digital'radio'in'Germany
Conclusions'and'best'practices
+ Digital(radio(is(a(stateLofLtheLart(radio(product
+ Provide(your(product(on(all(available(distribuCon(channels(
(This(gives(more(freedom(to(the(device(industry(and(helps(bringing(prices(down)
+ RadioDNS(makes(your(product(go(hybrid Digital'Radio'in'Germany
(It‘s(an(easy(to(implement(and(applicable(toolLbox(for(broadcasters(and(industry(alike)
ARD(Project(Office(Digital(Radio
+ And(always(think(about(the(listeners(:L) Michael(Reichert
(Because(we‘re(creaCng(products(…(not(technology)
4.45pm@WhiteRoom
Agenda
!About Visteon
!Benefits of RadioDNS
Our Family !RadioDNS Technology Integration
of Businesses
!Visteon’s Demonstrators
Halla Visteon Climate Control !Outlook
Electronics
Interiors
RadioDNS at Visteon
Tobias Wallerius, Visteon Innovation & Technology GmbH
Yanfeng Visteon
37

7. Visteon Electronics Today Visteon
Visteon Overview Cockpit Electronics Portfolio !Electronics group products (selection):
! Hardware and software solutions to Audio & Infotainment
!Audio Head Units
deliver information and connected car !Infotainment
features to the driver through intelligent !Audio Components
user interfaces.
Jaguar XJ, Global Ford C-Car ACCH Ford Cross-Car Radio
! Employees:
–5,900 consolidated (11,000*) Information & Controls
!Instrument Clusters
!Displays
! 31 facilities in 15 countries* !Climate Controls
!Decorative Control Panels
! 2012 revenue:
–$1.2 billion consolidated ($1.9 billion*) Renault Clio, EU VW MIB-G Radio Ford Sony Radio
* Includes joint ventures.
38 39
RadioDNS Benefits RadioDNS Closes Gap & Enhances Radio 1/2
! Colour displays become available even in B-segment vehicles !Some DAB stations already transmit cover art and broadcast meta data which
can be displayed on radio – some do not
!FM not able to deliver cover art or graphic information
Source: Renault
Source: Dacia
Source: Ford
–HMI experience between DAB and FM is inconsistent
Renault Clio R-Link Dacia Logan Ford Fiesta Sync
–Gets worse if reception of DAB is lost and radio links to FM " consumer
! FM and DAB broadcasts look better on your receiver does lose picture display
–Broadcasters can bring corporate identity to the receiver through visuals
!Solution is RadioDNS, makes user experience more consistent
–Radio does more look like an app
!RadioDNS also can enhance DAB broadcasts of stations who do not want to
! With little effort, the radio station can look better in the car
invest in additional data bandwidth (EPG and slides)
–Bigger displays are utilized better
–Content to display !With RadioTAG, a new unique feature is added to DAB and FM
40 41
RadioDNS Closes Gap & Enhances Radio 2/2 RadioDNS Technology Integration
DAB FM Fallback !Visteon did integrate RadioDNS into two demonstrators
Seamless radio experience
!Project outcome
–Even low end radios (limited processing capacity) can be enabled with
RadioDNS (through the help of a smart phone)
–Can be fully integrated into higher end radios
Gap closed by
RadioDNS
42 43

8. RadioDNS Demonstrator 1 RadioDNS Demonstrator 2
!Based on a current production radio !Based on a development radio platform
!Implements RadioDNS functionality with !RadioDNS full integrated
the help of a smart phone
!Broadcast data is transmitted via
Bluetooth to the phone
!Possible solution for a wide
range of receivers
44 45
Radio in FM mode Radio with RadioDNS
46 47
Outlook
!RadioDNS closes a technology gap between traditional broadcasting systems
and Internet Radio, which is not ready for in car use yet
!With the help of RadioDNS, the corporate identity of a station can be brought
to in car displays
!Broadcasters can benefit from the trend that bigger color displays are
available in low segment cars
!Same content can be used for FM and DAB
www.visteon.com
48

9. Andy Buckingham
Team Leader, RadioTAG
radiodns.org @RadioDNS 51
52 53
54 55

10. radiodns.org
56
radiodns.org @RadioDNS
Michael Hill, Managing Director

11. Android codebase
RadioDNS for platform lookup
RadioVIS for slideshow imagery
Google Voice API for speech recognition
Radioplayer metadata for programme info

12. IT
JUST
WORKS
@radiomikehill
michael.hill@radioplayer.co.uk
Nick Piggott
Chairperson, RadioDNS Project
Thanks to Flickr users edisg, howzey, Sean Rogers1
radiodns.org @RadioDNS
Technology Standards
RadioVIS
launches • Updates to RadioVIS and RadioEPG
nationally in started
UK and • Continuation of RadioTAG
Germany development
• More prototypes exhibited
70m listeners
radiodns.org @RadioDNS radiodns.org @RadioDNS

13. Hybrid Radio EPG
• Strategic alignment of Service
Information
• Collaboration between IMDA and
RadioDNS to create a single
standard for hybrid radio devices
• Co-ordinated by James Cridland,
and announced at CES 2013
radiodns.org @RadioDNS
Global Interest
radiodns.org @RadioDNS