Caroline Grazé ( Head of Online and new business Intl, ENERGY, Hamburg, Germany) on how her station embraces multiplatform radio.

1. NEW CONTENT, NEW REVENUE
“Hear more about (...) already established
brands; and new techniques online to get
closer to their audience and provide a
more attractive service to advertisers.”
Autor: Caroline Grazé, Radio NRJ GmbH Autor: Caroline Grazé, Radio NRJ GmbH
Autor: Caroline Grazé, Radio NRJ GmbH Autor: Caroline Grazé, Radio NRJ GmbH
IN THE BATHROOM

2. LISTENER = USER
Autor: Caroline Grazé, Radio NRJ GmbH
IN THE KITCHEN Autor: Caroline Grazé, Radio NRJ GmbH
ON THE ROAD
Autor: Caroline Grazé, Radio NRJ GmbH
ON THE WEB Autor: Caroline Grazé, Radio NRJ GmbH
EVERYWHERE

3. Autor: Caroline Grazé, Radio NRJ GmbH
EXPAND YOUR AUDIENCE Autor: Caroline Grazé, Radio NRJ GmbH
NEW DEVICES
Autor: Caroline Grazé, Radio NRJ GmbH Autor: Caroline Grazé, Radio NRJ GmbH

4. ENERGY ONLINE
INTERNATIONALE MOBILE APP (WINDOWS / NOKIA)
Autor: Caroline Grazé, Radio NRJ GmbH
TARGET THE USER Autor: Caroline Grazé, Radio NRJ GmbH
MYENERGY DATING APP
Autor: Caroline Grazé, Radio NRJ GmbH
EXPAND YOUR TARGETING Autor: Caroline Grazé, Radio NRJ GmbH

5. THANK YOU
• community app
• login required (optional: facebook)
• integrated radiostreams
Caroline Grazé
• demographic data
c.graze@energy.de
 Audience targeting
http://de.linkedin.com/in/carolinegraze
 relevant information for your brand
 relevant information for programming
 relevant information for your customers
Autor: Caroline Grazé, Radio NRJ GmbH Autor: Caroline Grazé, Radio NRJ GmbH