7. Giovanni Re - Roland DG Mid Europe S.R.L.
Training
2006
500 users in 2004
8. Giovanni Re - Roland DG Mid Europe S.R.L.
Training
2006
600 users in 2005
9. Giovanni Re - Roland DG Mid Europe S.R.L.
Training
2006
960 users in 2006
10. Giovanni Re - Roland DG Mid Europe S.R.L.
1100 users in 2007
11. Giovanni Re - Roland DG Mid Europe S.R.L.
980 users in 2008
12. Giovanni Re - Roland DG Mid Europe S.R.L.
What we discovered
• Training experience remains into the
customers
• People get more confident among
them
• Users discover other possibilities than
fight for the price
• Users increase trust in Roland Brand
13. Giovanni Re - Roland DG Mid Europe S.R.L.
After Academy
Web2.0
14. Giovanni Re - Roland DG Mid Europe S.R.L.
New
Contact
point
15. Giovanni Re - Roland DG Mid Europe S.R.L.
Forum Artigiano Tecnologico
• Started in June 2004 on Yahoo
16. Giovanni Re - Roland DG Mid Europe S.R.L.
Why Yahoo groups?
• Open
• Free
• Not brand based
• Mailing list (email based)
• Easy for dummy
17. Giovanni Re - Roland DG Mid Europe S.R.L.
Community cicle