Naheem from Rokk3r Labs attended The Evolving Visual Consumer panel discussion held at the beautiful Design Exchange building in Toronto (January 2012). We thought we would share 10 key points from the panel. Let’s start a conversation!

1. creativity. human insight. technology.
The Evolving Visual Consumer
Insights from a Panel Discussion
Game changing ideas for our hyper-connected world

2. creativity. human insight. technology.
Additional Info
Date Held In January 2012
Association Of Registered Graphic Designers Of Ontario
Organizers
The Design Exchange
Location The Beautiful Design Exchange Building @ 234 Bay Street (Bay/Wellington) in the Hustling Downtown Core Of Toronto, Canada
Bev Forster, Creative Director, BMO Financial Group
John Furneaux R.G.D., Managing Partner, Ove Design
Panel Adrian Norris, Managing Editor, Presentation And Design, The Globe And Mail
Kaye Puhlmann, Vice President Creative, Critical Mass
Mikey Richardson R.G.D., Creative Director & Partner, Amoeba Corp
The Evolving Visual Consumer
Insights from a Panel Discussion

3. creativity. human insight. technology.
2 Hour Panel Discussion
In 10 Bullet Points
The Evolving Visual Consumer
Insights from a Panel Discussion

4. creativity. human insight. technology.
1. The Evolving Visual Consumer Wants
Good Content (Not Dumb Graphics!)
The Evolving Visual Consumer
Insights from a Panel Discussion

5. creativity. human insight. technology.
2. Designers Need To Shift Their
Paradigm To A Collaborative
Ecosystem.
The Evolving Visual Consumer
Insights from a Panel Discussion

6. creativity. human insight. technology.
3. Brands Need To Be Aware Of Their
Activities (Consumers Are Tweeting!)
The Evolving Visual Consumer
Insights from a Panel Discussion

7. creativity. human insight. technology.
4. Android Vs. Apple? Who Cares, The
Consumer Wins In The End!
The Evolving Visual Consumer
Insights from a Panel Discussion

8. creativity. human insight. technology.
5. The Tablet Will Be The Death Of Print.
The Evolving Visual Consumer
Insights from a Panel Discussion

9. creativity. human insight. technology.
6. Focus Shifting From Demographics To
Psychographics.
The Evolving Visual Consumer
Insights from a Panel Discussion

10. creativity. human insight. technology.
7. Baby Boomers Have Time + Money To
Learn & Use New Technologies.
The Evolving Visual Consumer
Insights from a Panel Discussion

11. creativity. human insight. technology.
8. User Experience Is More Important
Than Graphic Design.
The Evolving Visual Consumer
Insights from a Panel Discussion

12. creativity. human insight. technology.
9. Brands Should Ask, “Is My Brand
Identity App-able”? (Apps Taking Over!)
The Evolving Visual Consumer
Insights from a Panel Discussion

13. creativity. human insight. technology.
10. Brand Identities Need To Be Distinct &
Be Able To Cross Cultural Barriers!
The Evolving Visual Consumer
Insights from a Panel Discussion

14. creativity. human insight. technology.
Bonus: Evolving Visual Consumers Still
Recognize Sincerity!
The Evolving Visual Consumer
Insights from a Panel Discussion

15. creativity. human insight. technology.
“Learning about the evolving visual consumer in today’s hyper-connected
world helps to inform the creativity, human insight & technology that is integral
to execution at Rokk3r Labs. I wanted to bring ideas from the panel back to
the team & share these insights with you.”
Naheem, Rokk3r Labs
Connect with us to continue the conversation!
ideas@rokk3rlabs.com :: facebook.com/rokk3rlabs :: @rokk3rlabs

16. Rokk3r Labs is::
35+ 22+
15y+
active real-time
clients dashboards
consulting, digital & 200+
mobile technology
campaigns 7+
countries
experience
40+
iPhone
5+ apps
17+
dedicated
internal
products
team-mates

17. Hyperconnectivity Irrelevance
Sophistication
Opportunities
Democratization Irrelevance
Hyperconnectivity
Sophistication !"#$%&'$( Institutions
!"#$%&'$(
Sophistication New Competition
CitizensDemocratization !"#$%&'$( Irrelevance
Hyperconnectivity Opportunities
Sophistication Democratization Irrelevance New Competition
Hyperconnectivity New Challenges
Sophistication Larger Markets
Irrelevance Opportunities
Sophistication Democratization New Challenges
Sophistication Hyperconnectivity
Sophistication Opportunities
Execution
Analytics
What We Do
Think Tank Consulting Ventures
Our Differentiators
Creativity + Human Insight +Technology

18. creativity. human insight. technology.
Thank You
Game changing ideas for our hyper-connected world
ideas@rokk3rlabs.com