9. SPEAKERS
RishiDogra
GM Marketing: PepsiCo
AshwathGanesan
National Strategy Director,
Social@Ogilvy
Sunder Madakshira
VP Marketing Communication SAP India
DebasishBiswas
Vice President Corporate STAR TV
CVL Srinivas
CEO, GroupM South Asia
Max Hegerman
MD Edelman Digital India
Viral Oza
Director Marketing NOKIA
GuneetMonga
CEO – AnuragKashyap Films
10. SPEAKERS
KiranKhalap
Co-Founder, Chllorophyll
Dr. SubramaniamSwamy
Senior BJP Leader
Suhel Seth
KalyanVarma
Managing Partner, Counselage India Freelance Photographer
Kiruba Shankar
Digital Entrepreneur, kiruba.com
Pradyuman Maheshwari
CEO, Mxm India
Ramaa Sharma
Digital Editor BBC
UnnyRadhakrishnan
Head of Digital – Maxux Global
Dr. Sharad Kale
Professor &Padmashree Award Winner
22. Mega Pink – A Multi City Run for Women‟s Fitness
Art Exhibition on Mumbaism
Click Rights: Photography Exhibition
Mumbai on Canvas – Art Exhibition
Call of the Wild: Photography Exhibition
Making „Free Art‟ Profitable
Keynote Address – OPEN & CONNECTED: Principles for a Collaborative World
Masterclass: Mobile Photography
Art Workshop by AmolPawar
'My story in 41 pictures' - A photowalk powered Nokia Social Media does not contribute to the Socio Economic growth of the economy
Social Media: Global Platforms and Local Cultures? Perspectives from different regions Conservation through the eyes of social media
How the world‟s most social event in 2012 became a little more social
Women's Health & Fitness: Is social media helping the cause?
Underprivileged Background Learning and Benefiting from Social Media
Search <3 Social
How Social Media Dictates Journalism
The impact of social media on education - A panel discussion Music For Masses : Live Performance by AyushShrestha + Vivaan
Creative workshop
The Role of Social Media in Politics
Session on Personal branding Phototalk by Kalyan Varma
Inside Facebook Insights and Mapping it to GRP Social Media for SEO
'Ramp Walk in Mumbai'
Future-proof your brand The Art & Science of Social Media Analytics
Art Workshop by Rahul Dangat Consumer and Social Media I've Got My Fans, Now Show Me The Money
Socializing Search
Taking technology & benefits to the masses using Social Media Music For Masses : Live Performance by Empty Café Music Makes Mumbai Go Round
Traditional Social Media - Done! What next? - Influencer Relations! Art Masterclass by Kavitha Kale Bombay Street Style Party
Hardwiring SoLoMo to Business, & not just to Marketing "Books in the Big City" - Screening of Documentary + Discussion How ETC rules Social Media
Youth & Social Media – The Indian Story Theater- A hilarious take on the power of social media to influence and transform behaviour.
Workshop on Digital Media Crowdsourced Journalism & Viral News in The City
Art Workshop by Neena Singh Social by Design
Negative Practices in the Indian Social Media Industry The new voice of women: Social Media Mobile Governance – Live demo Visual Artists, Ignite!
Music For Masses : Live Performance by WinitTikoo feat. SriramSampat on flute Music For Masses : Live Performance by NeerajaArya&NiteshMore
MasterSpeak: Socialization of Branded Content
Brands in the Youth X Social equation: Expectation & Serendipity
Future-Social: Unconference Discussing Expectations from Next Generation Social Networks
Mobile Photography goes Social in The City
Setting up and maintaining a successful entrepreneurial venture in Digital Marketing Social Media Analytics - Going Beyond Numbers
Art Masterclass by Devyani Parikh Enough of Slacktivism, Time to Move. Learning Experiments with Social Media
How are news brands using social media? Speed Blogging - A crowd Sourced Contest It‟s about people, not devices
Experiential Marketing – Digitally Activated Creative Writing Workshop
The Publisher Brand and the rise of Micro-Content.
Writing In A New Age: Publishers Not Required? India and Bharat: The Social Media Story Chai &Pakoda Bike Ride
25. RADIO
Rather than running a normal commercial, we decided to take
Sound Bytesfrom eminent speakers and partners. And those
were run as radio spots.
MJ Mentions happened all the days of the event
The events were covered extensively by the RJs
31. HIGHLIGHTS
IMI MOBILE LAUNCHES DAVINCI
NOKIA LAUNCHED LUMIA 1020
#SMWMUMBAI WAS TREDNING
FOR ALL THE 5 DAYS
#SMWMUMBAI WAS ONE OF THE MOST
POPULAR HASHTAGS AROUND THE
PARTICIPATING CITIES
32. TESTIMONIES
Ranjit Nair, CEO, Germin8
It was an honour for Germin8 to be a sponsor for Social Media Week Mumbai. It was a learning and humbling experience for
us to learn about all the work being done by all the social media practitioners across India. We wish SMW the best of luck and
hope to continue to be associated in the years to come.
LakshmananNarayan, CEO & Co-Founder, Unmetric
The event was beautifully organized with seamless integration between sponsors, organizers, and partners. R SQUARE is a
fantastic partner for the SMW brand and brought the Indian event landscape the same levels of quality as these events have in
other countries.
Asad Lalljee,Vice President, The Essar Group
Social Media Week (SMW) was a concept that scored in contributing new thinking and knowledge about the way culture is
changing. It has connected Mumbai to megacities across the world, thus impacting the way cities are connecting and talking
with each other.
33. TESTIMONIES
Venkatesh Varadachari, Founder, Money Wizards
A well-organized, well conceptualized and well attended event. Hard to believe that this is in fact it's debut in India. I am highly
confident that SMW will scale greater heights in India.
Tina Kapur, PR & Communications, blueFROG
We were delighted to be a part of India's first Social Media Week initiative. The response was very encouraging and the subject
matter and speakers at the talks were clever and engaging.
Deepak Goel, Founder, Drizzlin Media
SMW Mumbai was a great event. We got to meet and interact with people from many walks of life and learnt some fantastic
things about how social media is being used by businesses, non-profit, artists and general consumers. R SQUARE did a
phenomenal job of pulling of this event.
34. VOX POP
“Social media has
legitimized the reach in
a systematic manner
and it is a view that‟s
endorsed by our
Government too. As per
recent estimates, 15
percent of votes in 2014
would be won through
focused political
campaigns executed
through social media.”
“Traditionally a strong
TV advertiser, has
started spending 43%
more on digital media
v/s just 11% on TV as
of last year.”
“Social media is not
only an inexpensive
but also a relatable
way to reach out to
the audiences.”
35. VOX POP
“Social media has freed
musicians or artists from
dependence on publishers, and
allowed them to reach their
audience directly”
“Over 60% of social media
usage is by people under 30
years”
“Earlier agencies would alert
journalists to breaking stories,
now we get it from tweets
sometimes in less than a
minute”
“We go social keeping in mind that going social
is less expensive, there is more connectivity,
there is direct interaction with the customer; it
helps the company create a brand image and
there is complete transparency of relationship,”
36. VOX POP
“Social media is forcing the
dynamics of marketing to
change.”
“Use of mobile has led to
increased social networking
which in turn has helped brands
reach to people”
“Mobile has added to social
media in a very big way. 42%
people accessing face book are
accessing it via mobiles to stay
connected”
“From 18 to 24 months from now
onwards, Content Marketing will
integrate and will bring about a
great change in the social media.”
37. AUDIENCE
Arts &
Entertainment, 3%
Banking, 3%
E-Commerce, 3%
Education, 3%
Environment &
Agriculture, 1%
Fashion &
Luxury, 6%
Media &
Publishing, 21%
IT &
Automotive, 10%
PR &
Communication, 2
9%
Arts & Entertainment
Education
IT & Automotive
Media & Publishing
Marketing, Adverti
sing, , 29%
Banking
Environment & Agriculture
Marketing, Advertising,
E-Commerce
Fashion & Luxury
PR & Communication