A study on Coca Cola Rohitha Sankar BA Journalism

1. A Study on Coca Cola

2. HISTORY
 Coca-Cola is a carbonated soft drink sold in
stores, restaurants, and vending machine
internationally.
 The Coca-Cola Company claims that the beverage is
sold in more than 200 countries.
 It is produced by The Coca-Cola Company in
Atlanta, Georgia, and is often referred to simply as
Coke (a registered trademark of The Coca-Cola
Company in the United States since March 27, 1944) or
(in European and American countries) as cola or pop.

3. HISTORY ……….contd…….
 In 1886, when Atlanta and Fulton County passed
prohibition legislation, Pemberton responded by
developing Coca-Cola, essentially a non-alcoholic
version of French Wine Cola.
 Pemberton claimed Coca-Cola cured many
diseases, including dyspepsia, neurasthenia, and
headache .

4. Brands Available
 Thumps Up
Thumps Up is a carbonated soft drink popular in India,
where its bold, red thumbs up logo is common.
Introduced in 1977 to offset the expulsion of The Coca-
Cola Company and other foreign companies from
India, Thumps Up, Limca, and Campa Cola gained
nationwide acceptance.

5. Sprite
 Sprite is a transparent, lemon-lime flavored, caffeine free
soft drink, produced by the Coca-Cola Company. It was
introduced in the United States in 1961.
 It comes in a primarily silver, green, and blue can or a green
translucent bottle with a primarily green and blue label.
 In 1978, Sprite became the market leader position in the
lemon soda category.
 In the late 1980s, Sprite became popular through the
teenage group. In 2000, Sprite commissioned Temper to
design a can which saw the design on 300 million cans
across Europe.

6. Fanta
 Fanta has its origins in Germany, when a trading ban was
placed on that nation by the Allies during World War II.
 Max Keith, the man in charge of Coca-Cola's operations in
Germany during the second World War, decided to create a
new product for the German market created using only
ingredients available in Germany at the time, including
whey and pomace – the "leftovers of leftovers", as Keith
later recalled.
 The name was the result of a brief brainstorming
session, which started with Keith exhorting his team to
"use their imagination"("Fantasie" in German), to which
one of his salesmen, Joe Knipp, immediately retorted
"Fanta"

7. Limca
 Limca is a lemon and lime flavoured carbonated soft
drink made in India and certain parts of the U.S.
 In 1992, when the government allowed Coca-Cola to
return, at the same time as it admitted Pepsi for the
first time, Coca-Cola bought Limca, Thums Up, Maaza
and other drink brands.
 Like other sodas, Limca is generally sold in glass
bottles within India, which are returned to the store or
restaurant after the contents have been drunk.

8. Maaza
 Maaza is a Coca-Cola fruit drink brand marketed in India
and Bangladesh, the most popular drink being the mango
variety so much that over the years, the Maaza brand has
become synonymous with Mango.
 Maaza currently dominates the fruit drink category and
competes with Pepsi's Slice brand of mango drink and
Frooti, manufactured by Parle Agro.
 Maaza has a distinct pulpy taste as compared to Frooti and
tastes slightly sweeter than Slice.
 Maaza claims to contain mango pulp of the Alphonso
variety, which is known as the "King of Mangoes" in India.

9. Kinley
 Kinley is a brand of carbonated water sold in India.
 An High quality bottled water .

10. GEORGIA
 A ready-to-serve canned coffee, GEORGIA'S flavor
blends are a favorite among hard-working people.
Available in the following flavors: Almond Coffee
Milk, Chocolate Coffee, Chocolate Coffee
Milk, Cinnamon Coffee Milk, Coffee, Coffee
Milk, Coffee Milk Vanilla, Coffee Soy Milk and
Guaraná Coffee. Available in the following locations:
Bahrain, India and Japan.

11. Minute Maid Pulpy Orange
 Minute Maid is a product line of beverages.
 Minute Maid was the first company to market orange
juice concentrate, allowing it to be distributed
throughout the United States and served year-round.
 The Minute Maid company is now owned by the Coca
- Cola Company, and is the world's largest marketer of
fruit juices and drinks.

12. This is the original vintage color
Advertisement of CoCa Cola in
1920 , in classic script style at
USA.
This advertisement depicts contour
shaped glass full of delicious and
refreshing CoCa Cola.
The Artist is Unknown.

13. This is the original
Advertisement, in the year
1935-1936 by artist Wyeth
In United States of America

14. 1938
International trucks
Original vintage advertisement
By Unknown artist in Canada

15. 1940 original advertisement
of CoCa Cola
Unknown artist
In United States of America

16. 1950 CoCa Cola original vintage
Advertisement.
With a view of a Soda fountain
machine and the Coke Sprite.
Boy wearing a soda jerk hat.
Unknown artist
Canada

17. 1960 CoCa Cola
advertisement
Mirror wear around
edges
In United States of
America

18. 1967 – 1970
CoCa Cola
Vintage
advertisement
Of the easy open
Flat Top can ………..

19. In 1976 CoCa Cola introduced a
new Campaign presenting the
brand as the Soft drink for all
occasions

20. In 1982 Coca Cola launched
new advertisement campaign
“Coke is it”.
The direct, positive statement
was meant to appeal
the forthright mood of Americans

21. In 1993 CoCa Cola advertisement
introduced a memorable “Always CoCa Cola

22. In 2002 the advertisement was
as follows…………….