The Good Gym aims to address social isolation among older people and low fitness levels by combining light exercise with social visits. It conducts research on athletes' and seniors' needs. Athletes and coaches are recruited through various agencies and organizations. Safety protocols include vulnerability checks and CRB checks. The timeline shows initial concept testing, building, and expansion over 12 months. Revenue comes from membership fees, sponsorships, and grants. Avoiding hospital admissions through this social program can save money on healthcare costs.