16. Do now
Customise Channel Grouping
Tip:
Drill down into (other) on report to
spot what to customise
Ideas:
Fix in-house email medium
(or mistakes)
Special group for internal referrals
@timlb
17. Ignore for now!?!
Be aware of Social Reports
Beware „dark social‟
Just because nobody
clicks through from
Facebook doesn‟t mean
they don‟t notice
@timlb
20. Try now but fiddly
@timlb
Content Grouping
Group pages in ways which make sense to you
Report on combined numbers for the group
Get a much easier understanding of navigation
Use in Custom Reports!!!!
Super blog post on using groups:
http://bit.ly/screenpagesgrouping
21. @timlb
Try now but fiddly
Set up Content Grouping
Three methods:
•
•
•
Use URI pattern matching
Use rules
Add tracking code
Tip:
Time to Start Thinking About:
Product Views
28. Start thinking about
Universal Analytics
Multiple devices
Store custom data
Send data from other
systems
Upload extra data
@timlb
29. Start thinking about
Universal Analytics Planning
Tip:
Time to think about
Categories
Extra product data
Extra customer data
and if you are changing:
VAT
@timlb
30. Start thinking about
Tag Management
GTM Google Tag Manager:
Not just for GA
Use for other tracking code
@timlb
31. @timlb
Ask me about...
Custom reports
Custom dashboards
Segments
Channel Grouping
Content Grouping
Automatic data exports
tim@cxfocus.com
Links from this presentation:
http://bit.ly/screenpagesclientstimlb
(All lowercase and one word:
screen pages clients timlb )