1. General Overview
January 2014

2. Introduction
Locayta Freestyle Merchandising is an online merchandising platform designed to improve the user experience across
retailer’s websites, which ultimately increases conversion rates and online revenues.
The three key areas Locayta enhances are Site Search, Product Recommendations and Visual Merchandising.
Site Search
Locayta Site Search is an intelligent search that includes the following functionality
Peerless Spell Correction
Auto-complete
Multi-select Guided Navigation
Product Relevancy
Search Triggered Merchandising
Visual Merchandising
Locayta Visual Merchandising gives retailers the freedom to merchandise their products online in accordance with business
strategies, and thereby escape the restrictions of their eCommerce platform.
Combine rule based merchandising with manual merchandising to create perfect displays on category pages.
Create different landing pages depending on where the site visitor has come from.
Ensure brands are kept together or apart.
Add gift finders to pages to tailor the shopping experience for customers.
Product Recommendations
Behaviourally driven – tracks similar customer journeys
Metrics driven – uses data feed
Includes cross-sell/up-sell options

3. Site Search – Spell correction
Many site search engines are dictionary
based, if a user gets the first letter wrong,
it would return either no, or irrelevant
results.
If a user is not shown the right products,
there is a strong possibility that they will
navigate away from your site thinking you
do not have what they are looking for.
Freestyle Merchandising is language
agnostic and uses a statistical model to
identify the correct word.
‘fress’ in this example, is automatically
corrected to ‘dress’.
This simple functionality dramatically
improves conversion rates.

4. Multi-Select on Guided
Navigation for search
results.
Enables customers to
refine results by size,
colour etc.
We are also able to fully
merchandise your
search result pages,
ensuring complete
control over the
sequencing at all times

5. VISUAL MERCHANDISING
Locayta’s Control Panel includes a drag and
drop tool for manual merchandising of
products. The tool allows merchandisers to
completely control the placement and
sequencing of products on category pages.
Here the top left image shows the initial configuration of products.
In the second image we are dragging and dropping the pink dress to
appear 4th in the sequence.
This then updates in real time onto the site and can be seen in the third
image in its new location.

6. DYNAMIC MERCHANDISING - BALANCE FACTOR
Locayta’s unique Balance Factor technology allows retailers to determine the
exact sequencing of products through weighting metrics selected by the retailer
(e.g. popularity, price, margin, newness to site and stock availability etc) to
dynamically generate the sequence of products on any given page.

7. In this example Boohoo is using
Balance Factor to sequence
dresses automatically with a
blend of metrics suitable for a
premium shopper.
All the required sliders have been
turned on and given a weighting,
meaning that the products being
returned are popular, new, on
trend and in a higher price
bracket.

8. All rules within the system can be invoked by a trigger.
For example triggers can be used to cater for different
customer groups shopping at different times, for a sale
starting/finishing at midnight or for specific clients
coming from different websites. You can see the
triggers available in the drop down menu on the left.

9. PRODUCT RECOMMENDATIONS
Product Recommendations can be placed
anywhere throughout the site.
Here is an example of recommendations at
category level.

10. Examples of
recommendations on a
product detail page.
Recommendation zones
can be filled manually,
dynamically or
behaviourally.
When using Balance
Factor to generate
recommendations, filters
such as price, brand and
stock, can be applied to
ensure the correct
products shown, and
merchandising
objectives are achieved.

11. Locayta and Magento
• Freestyle Merchandising full feature set available in
Magento form
• Current Magento clients include:
• Bombay Duck
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Daisy Street
End Clothing
Lulu Guinness
Mintel
Pretty Little Thing
Sellcomms
Toxic Fox
The Watch Gallery
Cowshed
Green People

12. Thank you, and please let me know if you have any further questions.
Kate Macnamara
kmacnamara@locayta.com
020 3440 6208