E-commerce Forum 2015: Introduction by Screen Pages

1. E-commerce Forum 2015
Roger Willcocks

2. Welcome & introduction

3. Who’s here?
• Online sales: < £1m, £1-10m, £10m+
• Sector: clothing/fashion, lifestyle, B2B, food & drink
• Role: e-commerce, owner/manager, sales/marketing

4. Themes for today
 E-commerce trends & statistics
 Industry perspectives
 Case studies
 Best practice
 Online marketing, search, email marketing, targeted content, e-commerce
platforms
 Panel session
 Networking

5. Timings
 09:45 Welcome & introduction
 10:00 Google
 10:40 Christopher Ward
 11:20 Tea & coffee
 11:35 Smart Insights
 12:15 dotMailer
 12:55 Lunch
 13:25 Magento
 13:55 Donald Russell
 14:35 iVantage
 15:05 Tea & coffee
 15:20 Nosto
 16:00 Panel session
 16:40 Screen Pages
 17:20 End

6. Statistics & trends

7. E-commerce increasing share

8. Mobile commerce expanding

9. Lifetime value & orders increasing

10. Channels that drive revenue

11. Approach to analytics

12. Overall barriers to growth

13. What’s hot in 2015

14. #EcommForum