1. Transforming email marketing
for Magento users

2. Everybody is reading email
145 billion emails sent per day
Retailers single most important form
of customer communication
34% of email users access their email
through their mobile device
@dotMailer @Magento #emailmarketing

3. Shopping Cart Traffic
SEM, 4.80%
Social
Link, 4.30% Media, 1.70%
Email
Search, 10.30%
Direct
Direct, 17.90%
Email, 56.80%
Search
SEM
Link
Social Media
@dotMailer @Magento #emailmarketing

4. What are the biggest email marketing challenges
you face in the next 2 years? – Forrester
57%
Integrating email with other channels
50%
Leveraging dynamic content
Leveraging segmentation
43%
Managing email frequency and cadence
38%
Increasing open and click-through rates
38%
@dotMailer @Magento #emailmarketing

5. 7 Ways You Can Benefit from a 360-degree view
1. Increase Upsell and Cross Sell Opportunity
2. Identify your most valuable customers
3. Higher customer retention
4. More targeted marketing content
5. Clearer targets for your marketing initiatives
6. Increased ROI on marketing campaigns
7. Detailed reporting
@dotMailer @Magento #emailmarketing

6. Segmentation
Personalisation
Automation

7. “Email marketers estimate 30% of
email revenue derives from
targeting to specific segments”
Intelligent Email Marketing that Drives Conversion, 2012

8. The advantages of segmenting your email lists
Increase sales and engagement
Relevant communications
Increases open and click through rates
Reduces unsubscribes
Increased ROI
Increased return on relationship
@dotMailer @Magento #emailmarketing

9. “61% of consumers say they feel better
about a company that delivers custom
content, they are also more likely to
buy from that company”
Forbes, 2013

10. Personalisation
vs
Dynamic content
Changes pre-created content in a
Uses values that already exist
in your database,
e.g. a contact’s
name, hometown, or birth
date
recipient’s email
campaign, based on database
rules
Uses blocks of HTML, not
elements from the database
Only 1 email needs to be
sent, that may render in dozens
of different ways
Creates a customised message for
each recipient of your email
campaign
@dotMailer @Magento #emailmarketing

11. “Triggered emails have 50%
higher open rates than non-
triggered emails”
KISSmetrics, 2013

12. Triggered Emails You Should Be Doing
Welcome email
Reorder or order reminder emails
Birthday or special occasion emails
Abandoned cart emails
Abandoned site browsing
@dotMailer @Magento #emailmarketing

13. Key Tips
Data is Key – Your campaign is only as good as your data
Don’t treat them all the same – Segmentation is key
Dynamic triggered emails – Automated, personalised and
revenue generating email campaigns
Design for mobile devices – When you are creating your email
messages, you need to design them for mobile devices
@dotMailer @Magento #emailmarketing

14. dotMailer Clients
@dotMailer @Magento #emailmarketing

15. Demonstration:
dotMailer’s integrated
solution.

16. Any Questions?
Jonny Dixon
eCommerce Channel Manager
jonny.dixon@dotmailer.com
@dotMailer @Magento #emailmarketing