The NetZoom final project for the subject The Social web.

1. TURKUTODAY.INFO
NETZOOM
Francesco Gui
Teri Šírová
Emma Vappula
Roger Melcior

2. TurkuToday.info
Summary
1. Presentation
2. The
target
3. The
channel
3.1. Similar
products
and
references
4. Financial
4.1. Proposal
budget
4.2. SWOT-­‐analysis
5. About
the
products
5.1. Product
principles:
from
the
mass
media
to
social
media
5.2. Needings
of
the
target
6. Tools
6.1. Internal
use
6.2. External
use
7. Conclusions
©
Netzoom
2010
page
2

3. TurkuToday.info
1. Presentation
During
the
course
in
The
Social
Web
have
we
worked
in
groups
to
make
a
strategy
for
a
company
to
improve
their
using
of
social
media.
When
we
first
began
our
assignment
thought
we
that
we
would
like
to
create
a
new
product
for
Turun
Sanomat
newspaper.
Turun
Sanomat
is
the
third
largest
seven-­‐day
newspaper
in
Finland.
After
we
had
contacted
them
and
they
didn’t
show
interest
so
decided
we
do
an
own
English
digital
newspaper.
Our
newspaper,
Turku
Today
concentrates
on
news
from
the
Turku
region
but
also
news
from
other
Finland
and
the
world.
The
newspaper
concentrates
most
on
exchange
students,
researchers
and
international
teachers
in
Finland
and
of
course
everyone
who
has
interests.
We
noticed
that
international
exchange
students
don’t
get
news
from
Turku
region
in
English,
and
just
a
few
understand
Finnish
or
Swedish.
We
thought
it
could
be
a
good
market
strategy
to
publish
Turku
today
because
Turku
has
every
year
approximately
thousand
students
who
comes
from
other
countries.
We
wanted
to
create
a
digital
webpage
where
you
can
share
information
of
Finland,
news,
happenings,
blogs,
weather
and
events
etc.
Where
do
exchange
students
get
their
information
of
Finland
before
they
come
here?
They
need
to
find
information
on
the
Internet,
in
many
different
web
pages.
Why
not
put
all
information
on
one
webpage?
We
would
like
to
co-­‐operate
with
Universities
in
Turku
if
they
would
have
some
interest
to
add
our
webpage
to
their
webpage
and
that
way
could
students
find
information
about
our
little
country.
Every
exchange
student
need
to
visit
universities
homepage,
it
would
be
good
if
our
webpage
link
would
be
on
Universities
homepages,
that
way
could
we
even
reach
Finnish
speaking
readers.
We
think
that
even
students
who
study
journalism
could
take
a
course
form
University
where
they
could
practice
journalism
and
write
for
example
articles
to
Turku
Today.
That
would
be
even
good
for
us
because
the
cost
would
be
low.
©
Netzoom
2010
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3

4. TurkuToday.info
We
need
to
be
in
the
right
place,
in
the
right
time
to
right
people;
it
means
that
we
need
to
be
in
the
social
media.
We
are
going
to
market
our
project
in
2.0
tools;
it’s
the
place
where
everybody
is
today.
With
2.0
tools
do
we
mean
for
example
Facebook
and
Twitter.
Social
media
is
a
very
good
and
important
marketing
way
in
today’s
business.
We
think
that
it’s
the
fastest
and
most
effect
way
to
get
peoples
attention
and
the
information
spreads
really
fast.
By
using
social
media
can
we
also
spread
our
webpage
to
other
countries
and
that
way
could
even
more
people
learn
about
Finland.
We
need
to
be
careful
that
we
use
the
social
media
in
right
way.
Many
companies
are
in
the
social
media
but
they
don’t
know
how
to
use
it.
There
are
differences
between
social
media
and
mass
media.
Social
media
is
very
inexpensive
and
almost
everyone
can
use
it.
The
information
spreads
very
fast.
Mass
media,
like
newspapers
are
often
written
by
professionals
and
the
costs
are
higher.
Some
people
might
think
that
you
can
trust
more
on
mass
media
because
you
often
know
who
writes
for
example
articles.
As
we
earlier
told
so
anyone
can
spread
information
in
social
media
and
the
information
might
be
wrong
sometimes.
Both
social
media
and
mass
media
can
reach
a
large
or
small
audience
by
for
example
blogs
or
Television.
©
Netzoom
2010
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4

5. TurkuToday.info
2.
The
Target
An
essential
step,
when
a
company
wants
to
launch
a
new
product
or
service
over
the
market,
is
to
analyze
that
market.
One
of
the
first
issues
is
to
identify
the
possible
consumers,
targeting
a
segment
of
people
and
analyzing
their
needing
in
order
to
find
the
best
possible
solution
for
them.
This
is
important
in
particular
for
online
products
and
services
because
there
is
an
overload
of
offers
on
the
web
and
it
is
a
very
large
and
competitive
market.
There
are
no
switching
costs
for
the
consumer,
they
can
move
from
one
product
to
another
just
through
one
click,
they
also
can
get
a
big
amount
of
information
eliminating
asymmetries,
therefore
many
scholars
describe
the
web-­‐market
in
term
of
perfect
competition.
For
this
reason
in
the
design
phase
of
our
project
we
tried
to
analyze
our
future
market
and
focus
our
strategy
on
a
very
specific
segment
of
users.
Turku
Today
is
a
very
tailored
product,
the
target
of
our
product
are
international
exchange
students.
As
we
will
show,
this
is
not
a
very
large
group
of
users,
at
least
in
comparison
with
other
Internet
information
services,
but
we
think
that
this
is
the
best
target
for
our
product.
A
more
general
type
of
online
newspaper
could
potentially
serve
the
needing
of
a
larger
number
of
people
but
it
would
be
more
difficult
to
reach
them
and
realize
a
suitable
product,
in
that
case
our
newspaper
would
also
be
in
competition
with
a
lot
of
other
bigger
sources
of
information.
We
decided
to
realize
a
service
focused
on
the
needings
of
international
exchange
students
also
because
we
have
a
large
knowledge
about
this
target,
as
three
members
of
our
team
are
exchange
students.
©
Netzoom
2010
page
5

6. TurkuToday.info
As
you
can
see
in
the
picture
above
exchange
students
are
the
primary
target,
they
will
be
the
biggest
part
of
user
of
our
website,
the
more
loyal,
the
ones
who
will
participate
more
and
who
will
be
the
first
to
use
the
website
in
the
initial
period.
The
contents
and
the
tools
that
we
will
provide
will
be
based
on
their
needing
but
not
exclusively
for
them.
International
teachers,
researchers,
doctorates,
postgraduate
or
other
kinds
of
international
students
that
are
not
part
of
an
exchange
program
can
benefit
from
the
service
too,
indeed
they
do
not
differs
so
much
from
exchange
student,
we
can
say
that
exchange
student
are
just
a
sub-­‐group
of
this
large
segment.
The
third
group
of
people
is
the
most
general
and
is
composed
by
students
of
every
kind
or
people
that
want
to
read
English
news
or
are
interested
in
our
services
even
if
they
are
not
specifically
designed
for
them.
The
following
table
shows
the
amount
of
foreign
students
in
Turku
University
in
the
last
years.
The
biggest
parts
of
them
are
exchange
student
(409
in
2008)
and
209
of
them
are
from
the
Erasmus
program.
We
also
must
take
into
consideration
that
these
data
are
about
the
entire
student
registered
during
the
calendar
year
but
the
majority
of
them
study
in
Turku
for
less
than
12
months.
Therefore
they
will
not
use
the
service
all
at
the
same
time.
©
Netzoom
2010
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6

7. TurkuToday.info
As
we
can
see
the
number
of
exchange
students
is
increasing1,
as
these
data
are
from
2008
we
could
expect
a
bigger
number
in
2010
and
2011.
Furthermore
Turku
University
is
the
bigger
University
of
the
city
but
not
the
only
one,
there
is
also
Abo
Akademy
whose
exchange
student
are
more
or
less
one
third
(181
exchange
student
and
788
foreign
students
in
2009)
and
Turku
University
of
Applied
Science
that
is
quite
small
(at
the
moment
350
foreign
degree
students).
An
average
estimate
of
exchange
student
during
2010
should
be
between
750
and
850.
Statistics
by
TYS
housing
office
are
recently
updated
and
they
report
that
in
year
foreign
students
took
2010
about
1000
of
their
7,300
residential
places.
Concluding
we
can
say
that
there
is
a
sufficient
number
of
potential
users,
even
if
it
is
not
very
big
this
should
be
a
very
good
target
for
the
reasons
that
we
explained
before.
1
Source:
TUAS,
UTU
and
Abo
Akademy
International
Office.
©
Netzoom
2010
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8. TurkuToday.info
3.
The
Channel
Every
residential
place
of
TYS
has
got
an
Internet
connection;
Internet
is
usually
available
in
other
student
flats
and
in
several
computer
room
inside
libraries
and
universities.
We
presume
that
every
student
has
got
easy
access
to
the
web,
in
fact
internet
is
definitely
the
main
channel
of
communication
and
information
for
exchange
students.
They
operate
a
very
large
number
of
activities
online,
for
example
they
can
take
Internet
based
courses
or
manage
their
exams,
course
and
study
career
through
instruments
like
Moodle
or
Minplan.
Internet
is
also
used
for
applying
for
a
TYS
flat,
sign
in
for
trips
or
activities
and
booking
sauna
facilities
and
a
large
number
of
different
tasks.
Internet
most
important
function
for
exchange
student
is
for
sure
communication,
through
e-­‐mail,
communities
and
social
networks.
Facebook
is
the
virtual
place
where
their
spend
the
biggest
part
of
their
navigation
time.
Facebook
features
suite
very
well
to
student’s
needings,
it
is
almost
mandatory
for
exchange
student
to
be
part
of
the
network
in
order
to
communicate
through
message
and
chat
and
be
updated
about
current
events.
ESN
associations
Facebook
accounts
and
fun
pages
could
give
an
idea
of
the
phenomenon:
●
Pancho
Abo
Akademy
(Abo
Akademy
mascot)
1,200
friends,
●
ESN
Turku
–
Abo
(Uni
turku,
IAC
and
Abo
together)
990
members,
●
ESN
Uni
Turku
940
members,
●
ESN
Abo
Akademy
842
members,
●
ESN
IAC
340
members
ESN
does
not
represent
all
the
exchange
students
but
their
websites
(www.iac.tuas.fi,
www.esnuniturku.fi,
www.esnabo.eu)
are
a
point
of
references
also
for
who
is
not
on
Erasmus.
They
also
provide
a
weekly
newsletter
that
contains
©
Netzoom
2010
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8

9. TurkuToday.info
a
lot
of
information
about
incoming
events
and
other
news
that
are
usually
given
by
Facebook.
3.1.
Similar
products
and
references
We
tried
to
scan
the
market
in
order
to
see
if
there
is
similar
product
in
Turku
or
in
other
cities
that
could
be
direct
competitors.
The
following
online
newspapers
share
some
features
with
our
product:
• http://www.abounderrattelser.fi
is
the
most
important
online
newspaper
about
Turku
(in
Swedish
language)
• http://www.unikankare.net
is
a
cultural
blog
about
the
city
written
in
Finnish
• http://www.wikicompass.fi/turku
a
wiki-­‐content
based
website
with
useful
information
for
students,
provided
in
English
language
by
the
University
of
Applied
Science
of
Turku
• http://www.ovimagazine.com
is
an
English
online
newspapers
but
its
target
is
not
Turku
but
the
whole
Finland
• http://www.sixdegrees.fi/6d/
a
printed
newspaper
in
English
about
Finland
for
young
people.
Also
we
find
out
some
experiences
that
could
be
useful
to
get
ideas
for
our
product:
• http://www.universando.eu
is
an
Italian
information
website
made
by
students
for
students
• http://btvnoticies.wordpress.com
blog
where
the
Barcelona
TV
public
broadcasting
share
the
experiences
about
Internet
2.0
in
the
media
with
the
audience.
• http://www.catalannewsagency.com/
official
web
of
the
public
Catalan
News
Agency
in
English
with
news
about
the
topics
for
the
international
communication
media
about
Catalonia.
Usage
of
the
social
tools.
As
you
can
see
we
didn't
find
any
product
of
the
same
typology
of
Turku
Today,
these
websites
share
some
characteristics
and
can
give
us
some
hints,
for
example
we
noticed
that
they
are
daily
updated,
but
they
will
not
be
in
competition
with
our
product
that
will
be
unique
in
its
kind.
©
Netzoom
2010
page
9

10. TurkuToday.info
4.
Financial
statements
As
part
of
the
market
analysis
we
also
tried
to
make
some
prevision
about
the
economic
aspect
of
the
product.
The
initial
idea
of
being
a
new
product
of
Turku
Sanomat
was
rejected
so
we
can
not
get
resources
from
this
big
newspaper.
In
any
case
we
think
that
Turku
Today
project
will
have
zero-­‐cost.
In
fact,
following
the
web
2.0
paradigm,
it
will
be
based
on
voluntary
work
and
free
sharing
of
information
by
users,
we
will
also
employ
open
source
software
and
social
tools
that
can
be
found
on
the
Internet
for
free.
A
good
opportunity
should
be
to
make
some
agreements
with
university
and
other
international
infrastructures
in
order
to
obtain
some
help,
for
example
articles
from
journalism
students.
We
will
finally
want
to
answer
to
a
typical
question:
Where
is
the
profit
in
this
project?
Profit
is
in
fact
the
final
objective
of
almost
every
company
and
a
key-­‐point
in
developing
a
web
strategy.
In
our
case
there
is
actually
no
profit,
some
revenues
can
come
from
the
advertisements
(Google
Ads)
but
they
will
be
a
small
amount
and
can
for
example
repay
the
cost
of
the
web
domain.
But
as
we
are
a
group
of
student
and
not
a
company
our
goal
is
to
get
participation
instead
of
profit;
an
active
community
that
use
and
sustain
the
online
newspaper
should
be
the
best
return
and
should
benefit
the
whole
student
life
in
Turku.
4.1.
Proposal
budget
Nowadays,
as
you
can
see
in
the
previous
point,
our
project
has
non-­‐profit
because
we
are
amateur
students
and
we
are
not
interested
to
get
profit.
In
the
case
that
our
online
newspaper
would
achieve
a
big
success
and
somebody
would
like
to
get
an
economic
viability
here
we
present
a
potential
budget.
As
we
see,
the
website
is
potentially
self-­‐sustaining
with
this
proposal
budget
you
can
get
more
incomes
in
the
order
to
empower
the
project
and
make
it
more
professional.
©
Netzoom
2010
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10

11. TurkuToday.info
Expenses
Incomes
Domain
(per
year)
15
euros
Advertisements
(yearly)
+
3000
euros
G
Ads
Hosting
(per
year)
30
euros
Sponsor
company
1200
euros
(yearly)
Rewards
for
the
regular
2000
euros
staff
(per
year)
Technical
web
support
500
euros
and
graphic
design
(per
year)
Legal
support
(per
year)
300
euros
Promotion
(per
year)
1000
euros
Others
(per
year)
355
euros
TOTAL
EXPENSES
4200
euros
TOTAL
4200
About
expenses
Domain:
keeping
the
propriety
of
the
domain
www.turkutoday.info
and
subdomains.
Hosting:
keeping
in
a
server
the
files,
the
web
information,
pictures.
Rewards
for
the
regular
staff:
small
salary
reward
for
the
people
who
works
for
the
project
regularly
(keeping
and
upload
a
section
or
service,
writing
almost
two
news
for
week,
getting
advertisements
or
specific
projects).
Technical
support
and
graphic
design:
external
support
for
the
webpage,
HTML
code,
development
application
and
corporative
image.
A
friend
price
from
the
company
because
we
will
put
an
advertisement
in
the
website.
Legal
support:
about
the
treatment
of
the
images,
the
law
of
personal
information
data
copyrights…
Promotion:
advertisement
in
some
events
in
Turku
during
the
year
(such
student
parties,
half
marathon
or
Facebook
pages
about
Turku).
©
Netzoom
2010
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11

12. TurkuToday.info
About
incomes
Advertisements:
we
will
offer
to
Turku
business
and
companies
the
possibility
to
advertise
in
our
web
and
newsletter.
The
quantification
of
the
cost
of
the
advertisements
will
be
per
display.
The
goal
for
the
first
year
is
to
get
at
least
30
companies
that
pay
300
euros
for
3
months
campaign
(100
per
month).
Sponsor:
is
a
kind
of
special
advertisement
for
companies
that
want
to
show
their
support
to
the
project
and
have
exchange
students
in
Turku
as
a
target.
The
advertisements
from
the
sponsor
company
will
be
in
a
premium
place
of
the
layout.
In
the
Turku
Today
marketing
campaigns
will
be
the
icon
of
the
sponsor
company.
The
contract
will
be
at
least
for
one
year.
4.2.
SWOT-­‐analysis
We
decided
to
do
a
SWOT-­‐analysis
for
our
project.
SWOT-­‐analysis
is
the
way
to
evaluate
our
projects
strengths,
weaknesses,
opportunities
and
threats.
We
think
that
our
projects
strengths
are
that
we
don’t
have
any
competitors
in
Turku
region
in
English,
we
use
social
media,
which
is
very
cheap
to
use,
and
almost
everybody
can
use
it.
Our
weaknesses
are
that
we
are
going
to
have
students
that
work
on
our
project
so
their
knowledge
is
not
that
high
and
as
we
use
students
so
we
need
to
think
that
do
they
really
have
time
to
work
on
this
project.
Opportunities
are
that
other
Universities
in
Finland
would
be
interested
in
our
product;
they
maybe
want
to
create
an
own
webpage
to
their
hometown.
Our
opportunities
are
also
that
companies
find
our
product
interesting
and
they
want
to
market
on
our
webpage
or
they
want
to
co-­‐operate
with
us.
Threats
are
that
we
work
in
Internet.
Internet
is
a
very
risk
place,
many
knows
how
to
us
it,
there
could
be
wrong
information.
Threats
are
also
that
we
get
competitors
and
maybe
we
don’t
get
enough
readers.
Strengths-­‐
no
competitors,
social
media,
cheap
Weaknesses-­‐
students
work,
time
Opportunities-­‐co-­‐operation
with
companies
and
universities
Threats-­‐
competitors,
Internet,
enough
readers
©
Netzoom
2010
page
12

13. TurkuToday.info
5.
About
the
product
5.1.
Product
principles:
from
the
mass
media
to
social
media
Turku
Today
wants
to
integrate
applications
and
medias
on-­‐line
in
the
order
to
make
easier
the
interaction,
collaboration
and
sharing
content.
New
tips
for
a
non-­‐organized
environment
1. Democratization:
establish
news
supports
to
emitting
messages
and
catching
and
communicating
with
the
target
audience.
2. Audience
fragmentation:
the
public
is
the
same
but
have
more
interaction
challenges,
more
media.
More
calls
to
their
attention.
3. Focus
in
the
conversation:
the
main
point
is
the
interaction
between
the
people
to
create
new
content.
4. Micro-­‐actions
requirement:
we
need
to
focus
our
campaigns
and
send
the
message
to
smaller
groups
in
the
order
to
get
replies.
5. Building
presence:
our
brand
must
“stay”
in
the
net
building
presence
and
generating
reputation.
The
new
media
should
listen
the
people
by
speaking.
5.2.
Needings
of
the
target
The
new
product,
of
course,
must
have
new
content
that
would
be
attractive
for
the
recipients
–
young
people
speaking
and
reading
in
English,
especially
exchange
students
of
Turku
universities.
But
of
course,
it
might
be
attractive
also
for
everyone
who
is
interested
about
news
and
interesting
things
about
Turku
life
and
wants
to
practice
his/her
English.
The
goal
is,
to
convince
students
to
participate
on
creating
of
the
news
and
other
content.
Concerning
content,
we
suppose
that
students
know
what
kind
of
information
they
need.
But
here
is
a
short
list
of
possible
new
products,
which
may
be
most
important
and
most
useful:
©
Netzoom
2010
page
13

14. TurkuToday.info
Local
news
in
English
-­‐
especially
important
are
those
who
have
an
importance
for
exchange
students
-­‐
changes
in
prize
of
tickets,
snow
calamity,
airlines
strike,
increasing
alcohol
taxes
etc.
All
kinds
of
news
should
be
produced
-­‐
not
only
articles
but
also
some
photo
galleries,
sounds,
videos.
As
was
already
said,
students
should
participate.
It
would
be
good
if
cooperation
with
Turku
universities
might
be
touched.
Then
students
might
choose
a
course
called
like
“Creating
On-­‐line
News”
and
get
some
credits
for
their
work.
This
would
be
also
good
for
advertising
because
young
journalists
are
often
proud
about
their
products
and
they
share
their
articles
or
pictures
on
social
networks.
Events
calendar
-­‐
including
culture,
sports,
fun,
parties,
trips
etc.
Students
who
will
attend
those
events
will
take
some
pictures
and
write
a
report
about
the
event,
which
will
be
published
on
the
website.
Interactive
map
-­‐
exchange
students
who
come
to
the
town
don’t
know
Turku
and
its
neighborhood.
They
don’t
know
where
are
good
and
cheap
pubs,
where
is
a
good
place
to
be
visited
and
seen,
where
is
good
to
go
shopping
or
where
to
accommodate
your
friends
who
come
and
visit
you.
All
these
useful
or
important
places
will
be
added
into
the
map,
people
can
also
add
new
places
and
write
why
they
are
important.
Blogs
network-­‐
students
can
share
their
experience
and
help
to
students
who
would
come
next.
It
is
always
good
to
know
a
real
experience
about
living,
food,
transport,
weather,
Finnish
way
of
life
or
anything.
“Buy
or
sell”
-­‐
advertisements
or
online
action,
for
students
who
will
come
to
Turku
or
go
home.
While
staying
here,
a
normal
student
gets
a
lot
of
stuff
that
they
can’t
take
back
home
(like
bikes,
carpets,
kitchen
tools
etc.).
So
he
can
place
here
an
advert
and
surely will
find anyone
who
will come
and
would
like
to
have
these
things,
cheaper than
in
the
normal
shop.
©
Netzoom
2010
page
14

15. TurkuToday.info
“Sharing
experiences”:
It
would
be
very
useful
if
the
exchange
students
can
get
the
link
to
Turku
Today
website,
before
they
will
come
–
to
read
the
experience
etc.
Here
is
very
important
the
cooperation
with
the
universities.
When
a
student
will
be
accepted
as
a
exchange
student,
university
should
send
him/her
the
link.
It
also
may
be
placed
on
the
website
of
the
university.
All
the
products
should
be
published
via
separated
RSS
channel,
to
make
possible
to
choose
which
kind
of
information
would
like
to
get.
©
Netzoom
2010
page
15

16. TurkuToday.info
6.
Tools
6.1.
Internal
tools
Newspaper
and
the
people
who
make
them
usually
have
their
own
ways
of
work,
some
of
them
use
social
web
tools,
some
of
them
not.
But
they
might
be
really
very
useful,
especially
in
case
that
all
the
journalists
don't
work
in
one
place
(which
would
be
true
if
some
exchange
students
will
participate
on
making
news).
Documents
sharing
and
co-­‐creating
(Google
Documents,
Prezi,
TitanPad,
SlideShare)
-­‐
makes
work
easier
when
one
article
has
more
authors
or
when
the
article
needs
to
be
read
by
an
editor
before
it
will
be
published.
Chats
and
videoconferences
messages
(Skype,
GTalk,
Gmail)
–
make
easier
cooperation,
distribution
of
work
and
so
on.
Shared
calendar
(Google
Calendar,
Doodle)
-­‐
use
for
reminding
of
deadlines,
events,
press
conferences
etc,
because
people
who
work
in
media
usually
are
overloaded
by
information
and
forget
a
lot
of
things.
Doodle
to
find
a
time
for
meetings
that
fits
to
everyone.
Sharing
of
documents,
sounds,
pictures,
videos
(DropBox,
Drop.io)
-­‐
Turku
Today
wouldn’t
need
their
own
publishing
system
for
sharing
and
storaging
these
things.
It
is
also
possible
to
share
them
on
other
social
networks,
not
only
on
the
Turun
Sanomat
website.
It
also
makes
easier
the
cooperation
because
people
don’t
have
to
send
data
by
e-­‐mail
etc.
Checking
on-­‐line
reputation
(Google
Alerts,
Google
Analytics,
TweetVolume,
BlogPulse
and
Topsy)
-­‐
to
check
the
reputation
and
the
feedback
about
the
brand
in
the
Net.
The
next
step
should
be
to
optimize
keywords
and
SEO
in
the
order
to
get
a
better
position
in
the
main
search
engines.
©
Netzoom
2010
page
16

17. TurkuToday.info
6.2.
External
tools
The
external
social
tools
will
be
the
most
important
way
to
get
information
and
feedback
from
the
students.
Also
the
tools
will
allow
us
to
uploading
a
real
time
information.
Web
page/blog
(www.turkutoday.info):
the
main
page
of
the
media.
In
the
home
web
the
audience
can
find
whole
production
of
the
media
(news,
movies,
transmission
in
live
of
events...).
Only
in
English.
With
a
link
to
Turun
Sanomat
webpage.
Social
media
tools
in
the
order
to
share
the
information.
RSS
feed
(just
a
summary
of
each
post).
Comments
are
allow
in
every
post.
Cloud
widget.
Advertisements
and
Google
Adds.
Tabbloid
RSS:
the
new
consumption
habits
of
the
audience
recommend
to
have
a
RSS
channel
for
every
topic
from
the
newspaper.
Also
the
users
ask
for
a
feed
based
on
their
desired
schedule.
Twitter:
to
exchange
in
both
directions
the
information.
Updating
in
real
time
the
information.
Interacting
with
the
readers.
Participate
in
active
way
in
the
city
events
with
hashtags.
Facebook:
to
contact
with
Erasmus
and
Exchange
students
in
Turku.
Advertising.
With
Fan
Page.
Link
the
content
from
the
homepage.
In
Facebook
page
we
will
have
a
bidirectional
conversation
with
our
audience.
We
will
reply
to
any
questions
of
our
costumers.
http://www.facebook.com/pages/Turku-­‐Today/142334249152226
©
Netzoom
2010
page
17

18. TurkuToday.info
YouTube:
to
upload
videos
about
events
of
the
target
audience.
Create
the
own
channel.
The
YouTube
channel
will
have
a
weekly
news
programmer
in
English.
Agreement
with
the
university
media
students
for
content
production.
Google
Calendar:
with
the
international
events
in
Turku
during
the
weekend.
Inserted
as
a
widget
in
the
main
webpage
and
with
the
public
link
in
the
order
to
allow
the
people
synchronize
with
their
own
calendars.
http://www.turkutoday.info/p/next-­‐events.html
Flickr:
to
upload
a
live
event
pictures.
Tagging
pictures
of
events.
Forum:
with
embed
html
forum
in
our
website
we
will
provide
“Buy
or
sell”
service
and
“Sharing
experiences”.
We
will
moderate
the
Forum.
Register
required.
Formspring:
to
answer
the
questions
that
the
students
have
with
a
possibility
of
interaction.
http://www.formspring.me/TurkuToday
©
Netzoom
2010
page
18

19. TurkuToday.info
Google
Maps:
the
survival
map
with
the
most
important
places
for
the
students,
geolocalitzation
of
the
news
and
events.
http://www.turkutoday.info/p/student-­‐
map.html
©
Netzoom
2010
page
19

20. TurkuToday.info
7.
Conclusions
We
are
particularly
satisfied
about
the
course
and
the
group’s
project
because
we
transform
our
paper
and
theoretical
project
into
a
real
existing
web
service
(www.turkutoday.info).
Also
we
have
had
the
possibility
to
use
some
of
the
social
tools
that
we
saw
in
class.
The
website
has
been
on
line
for
2
weeks
and
we
already
got
many
audience
and
followers
in
our
social
networks.
One
of
the
most
important
advantages
of
our
product
is
that
the
target
that
we
have
(exchange
students
in
Turku)
is
quite
large
but
with
a
specific
needings
that
are
uncovered
by
the
current
supply.
In
fact,
there
are
not
competitors
in
the
market.
We
are
the
first
on-­‐line
based
newspaper
in
English
about
Turku
student
life.
We
expect
big
success
because
Internet
is
the
main
information
channel
for
the
exchange
students.
Also
we
have
a
secondary
market,
uncovered
too,
Turku
citizens
that
want
to
improve
English
skills.
About
the
economic
side
of
our
www.turkutoday.info,
we
are
proud
because
we
get
a
product
based
on
voluntary
work
and
sharing
through
open
free
software
and
free
tools.
In
fact
that
we
are
only
amateur
students
we
are
looking
for
collaboration
in
order
to
provide
a
better
and
frequently
updated
content.
We
can
currently
offer
the
service
with
0
cost.
In
the
case
that
somebody
wants
to
make
it
professional
we
think
that
the
webpage
will
sustain
itself
with
our
budget
proposal.
The
use
of
the
social
web
tools
is
the
key
of
the
potential
success.
We
noticed
the
lack
of
social
networks
use
by
the
traditional
online
media.
Therefore
we
should
have
a
competitive
advantage.
Social
web
tools
allow
us
to
reach
visitors
from
the
target
and
keep
going
on
the
interaction. We
are
native
social
digital
media
and
our
priority
is
the
active
interaction
with
our
audience.
With
the
cooperation
of
our
social
networks
followers
we
can
offer
real
time
information,
events,
recommendations
and
other
useful
services
for
students.
©
Netzoom
2010
page
20

21. TurkuToday.info
Our
expectation
is
that
the
users
number
will
increase
and
also
the
content
production
and
sharing.
We
would
like
to
control
our
success
and
improve
the
strategy
through
reputation
and
visibility
checking
tools
and
visitor
statistics.
©
Netzoom
2010
page
21

22. TurkuToday.info
Bibliography
and
netgraphy
Bloch,
Ethan.
How
Are
Companies
Leveraging
Social
Media?.2
Breakenridge,
Deirdre.
PR
2.0:
new
media,
new
tools,
new
audiences3.
Cortes,
Marc.
Web
2
0
de
los
Mass
media
a
los
Social
media4.
Safko,
Lon
and
Brake,
David
K.
The
Social
Media
Bible:
Tactics,
Tools,
and
Strategies
for
Business
Success5.
2
http://www.flowtown.com/blog/how-­‐are-­‐companies-­‐leveraging-­‐social-­‐media
3
http://books.google.com/books?id=DdhyJ_n1HFkC&printsec=frontcover&dq=new+tips+for+2.0+media&source=
bl&ots=twp5wVjcgG&sig=UydtbA3ybQnvzLDCys_9HOPW3So&hl=en&ei=ADz_TNTaOZS08QO5_byMCw&sa=X&oi
=book_result&ct=result&resnum=2&ved=0CBoQ6AEwAQ#v=onepage&q=new%20tips%20for%202.0%20media&
f=false
http://www.slideshare.net/marccortes/web-­‐2-­‐0-­‐de-­‐los-­‐mass-­‐media-­‐a-­‐los-­‐social-­‐media-­‐presentation
4
5
http://books.google.com/books?id=YzLo5x6QX7IC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=
onepage&q&f=false
©
Netzoom
2010
page
22