This document discusses the key aspects of persuasive communication and presentation skills. It defines persuasion as a process of voluntarily changing attitudes or behaviors through communication. The pillars of persuasive communication are identified as delivery, disposition, style, memory, and invention. Effective delivery techniques discussed include using objects, managing space and time, gestures, and paralinguistics. Models of persuasion are also presented.

1. Presentation skills (The art of persuasion)