This document provides steps and guidance for building a personal brand. It defines personal branding as marketing yourself and your career as a brand through a process of self-packaging. Building a personal brand is important as it allows you to be yourself, gain credibility, highlight your specialties, and distinguish yourself from competition. Key aspects of a personal brand include talents, skills, passions, strengths, and expertise. The document outlines steps to build a brand which include leveraging your unique qualities, being memorable, assessing your talents and values, and developing a concise brand mantra.

1. HOW TO BUILD YOUR
PERSONAL BRAND
Presented by Rodeena Stephens

2. What is a Personal Brand?
•Marketing yourself as a brand
•Marketing your career as a brand
• The process of “self-packaging”
“Personal brand is what people say about you when
you leave the room.” – Jeff Bezos, Founder,
Amazon.com
Who
Are
You?
Who
Are
You?
Who
Are
You?
Who
Are
You?

3. Why a Personal Brand?
Permission to Be
Yourself & Leaving
Your Mark
Build Credibility
Highlight Your
Specialty
Distinguish Yourself
From the
Competition
Why?

4. What Does Your Brand Consist Of?
Talent
Brand
Skills
Passion
Strengths Expertise

5. Personal Brand
How You
See Yourself
How Others
See You

6. Identify your unique qualities
Your brand is what separates you from the rest
Be Different
Be Unique
Be Persistent
Be Fearless
Be Authentic
Be Responsible
Be Aware

7. Define Your Brand
What Makes
Me Unique?
What Are
My Values?
What Makes
Me Great?

8. Assess Your Talents & Values
What do I love doing most?
When I’m happiest, what am I doing?
What is the “tag-line” that sets you apart?

9. Steps to Build Your Brand
1. "I don't care what business you're in, everybody today is in the
branding and customer service business. Whether you know it or
not, you already are.” – Gary Vaynerchuk
2. Leverage Who You Are – Inject your personality into your brand.
No one is better at being you than you! Know who you are.
3. Of your core values, passions and qualities, identify the ones you
do best and enjoy doing the most.
4. Be Memorable – Don’t be afraid to be creative. Demonstrate
your value to others. You must believe in yourself and your brand
to accomplish this.
5. Develop a “brand mantra.” – “Brand mantra is crucial. It gives you
a chance to capture, in three to five words, the essence of your
brand.” – Dr. Kevin Lane Kellar

10. Your Brand Is More Than What You Do