115. Include a more formal training session for all Brand Ambassadors prior to event kick-off (live or via conference call) and in each market prior to the first event day
116. Consider utilizing the vehicle during “down time” within each market – for example, executing brand ambassador sampling at key retail locations, high traffic areas, etc.
117. Potential for a “scan to win” component inside the retail store (will help drive traffic from the parking lot into the store = conversion on coupon redemption = sales)
118.
119.
120. Do not rely upon Facebook if video votes count towards prizing – collect votes on microsite backend and determine how to push Facebook updates (from microsite to FB)
121. Spend more time on the upfront metrics for the microsite to better provide requested data
122. Consider not requiring full Facebook access to each users account in order to interact with the brand online (e.g. allow users to take the quiz without granting Weleda full access to their profile)