This document provides an introduction to mobile learning and performance support. It discusses the growth of mobile phone usage globally from 2009 to present. Mobile phones have surpassed PCs as the most common computing device. The document then outlines different uses of mobile learning including courses, assessments, marketing surveys, and job aids. It provides several customer case studies where Hot Lava Mobile was used as the solution to deliver mobile learning and performance support. Examples include training field salespeople, delivering math and science education, and conducting mobile surveys. The document concludes by explaining how Hot Lava Mobile works as a rapid mobile development and delivery platform that can create stand-alone apps or mobile web content with integration, tracking, and over 1 million registered users.

1. An introduction to Mobile Learning and Performance Support

2. The History of Mobile 2009 - 1 billion mobile phones will ship 2008 - 4.1 billion mobile phone subscribers 2005 - Mobile device units sold passes PCs sold 2003 - At 1 billion subscriptions mobile phones pass land line 2002 - 500 million mobile phones devices shipped Statistics from Gartner and International Telecommunications Union

3. The Opportunity to Leverage Mobile Mobile phones are everywhere Replacing keys as most important communication/ computing device 4.1B Phones 90% Internet Enabled Advanced to Developing Countries Children to Adults; Yak herders to CEOs

4. Types of Mobile Uses Learning Courses Assessments ?? (other) Marketing Surveys Performance support Job aids Check lists

5. Customer Use Case Large Telco Equipment Provider (USA) Opportunity: Train field sales people over mobile phones Goal: Deliver mobile learning to all field employees Solution: Hot Lava Mobile with Oracle integration Result Delivered learning modules at sales meeting Added 50 custom modules on sales Rollout rich catalog of content to employees

6. Customer Use Case Large Foundation (USA) Opportunity: Bring Math and Science education to phone Goal: Reach 100,000 people in 3 months Solution: Mobile delivered programs at sports events Results 415,281 registered users 12,306 stadium SMS texts Global usage - North America, Europe, Asia, Africa Play Sports Bytes Video

7. Customer Use Case Survey Company (Singapore/UAE) Opportunity: Generate more survey results Goal: Conduct 150,000 surveys annually Solution: Mobile phone delivered surveys Results 35,000 user HLM Delivery & Tracking Surveys conducted weekly Content added as needed

8. Customer User Case Vodacom (South Africa) Opportunity: Improve sales results Solution: Hot Lava Mobile with SumTotal integration Goal: Bring Ladders of Learning to all VOD employees over there phones Results 10,000 user Ladders of Learning SMS link sent Content as needed by learning department

9. How does it work?

10. The Solution is Hot Lava Mobile Rapid mobile development & conversion Stand alone applications or mobile WAP Mobile Delivery & Tracking Activity and usage statistics Integration with corporate systems Proven 550 private delivery sites 25,000 downloads of Hot Lava Mobile Desktop Authoring 1 million+ registered users

11. An introduction to Performance Support Rodolfo Carrasco OutStart, Inc. Hot Lava Mobile540.428.2988rcarrasco@outstart.comhttp://www.outstart.com/solutions-mobile.htm