The document summarizes a viral marketing campaign launched by Microsoft to promote Visual Studio 2010. It describes creating a 5-episode video series telling a love story between a developer and his girlfriend to show how Visual Studio 2010 improves coding by increasing efficiency, productivity, and allowing developers to feel less frustrated, lonely, and angry. The video series was seeded on the Chinese video platform Ku6.com and received over 8 million views and was reposted over 14 million times, exceeding viewership and engagement targets.