4. Know your visitors
Client Profile: Monica
28 years old just earned her
Master’s degree; standard 12
month engagement; has
been with partner for 4 years
(they met in Switzerland)
Parents have a 2nd home in
a mountain resort town,
she’s been every year since
she was a child
Enjoys hiking, camping,
traveling, knitting, drawing,
cooking and reading
Plans to start her own farm-
to-table non-profit
Considers herself sensible
with great style
9. Usability: Headlines
Take a Cue from Cosmo!
Cosmo Headline – “The 22 Best Relationship
Tips Ever”
Cosmo Headline – “Guys Spill: White Lies
They Tell Women All the Time”
Cosmo Headline – “Get Ahead Faster: 12
Brilliant (and Slightly Badass) Ways to Do It”
Cosmo Headline – “Your Sexual Health:
Crucial New Facts Your Gyno Forgot to
Mention”
10. Usability: Contact
Do you have a clearly
visible way to contact you
and is the process as
simple as possible?
11. Usability: Contact
Do you have a clearly
visible way to contact you
and is the process as
simple as possible?
12. Usability: Contact
Do you have a clearly
visible way to contact you
and is the process as
simple as possible?
13. Usability: Contact
Do you have a clearly
visible way to contact you
and is the process as
simple as possible?
14. Usability: Contact
Do you have a clearly
visible way to contact you
and is the process as
simple as possible?
15. Usability: URL structure
Is your URL
structure clean
and readable?
http://www.stylemepretty.com/
gallery/photo/132244
55. Competitors’ Operational Tactics
Does your competitor offer
some sort of guarantee?
Do they offer promotional
packages at regular intervals?
56. Competitors’ Operational Tactics
Does your competitor offer
some sort of guarantee?
Do they offer promotional
packages at regular intervals?
Do they have a strong
customer management system
that encourages engagement
and generates leads?
57. Competitors’ Operational Tactics
Does your competitor offer
some sort of guarantee?
Do they offer promotional
packages at regular intervals?
Do they have a strong
customer management system
that encourages engagement
and generates leads?
58. Learn from your Competitors
Sign up for their
newsletter
Analyze their special
offers and customer
relationships (look at
comments on their
blog, or social media
engagement)
59. Learn from your Competitors
Sign up for their
newsletter
Analyze their special
offers and customer
relationships (look at
comments on their
blog, or social media
engagement)
60. Learn from your Competitors
Sign up for their
newsletter
Analyze their special
offers and customer
relationships (look at
comments on their
blog, or social media
engagement)
61. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com
62. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com
63. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com
64. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com
65. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com
66. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com
67. Make a new friend
Create relationships
between fellow
entrepreneurs rather
than fostering cold
competition
Planners Kathryn Arce and Rebecca Grinnals