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$10,000,000
ROB SNELL
robsnell.com
Reasons to be Real
Background
Kitchen table
Old school
folks on WWW
2004
What’s wrong
with our store?
We need to have
a “conversation”
Web Sales Before
1997 2004 2010
dogs
hunting
One big
change
homepage
Web Sales Before
1997 2004 2010
Web Sales After
1997 2004 2010
Web Sales Actual Lift
1997 2004 2010
$10 million
$10,354,767.23
additional sales
Need to
communicate
3 things:
Steve Snell
is a dog training
supplies expert.
This product
is what you
should buy.
Please buy
it from us.
1
Steve Snell
is a dog training
supplies expert.
Be a real
person.
Put a face
with your name
on your store!
homepage
Build
rapport.
People buy from people
Be personal…
Establish
authority.
pic
Establish
authority.
Steve’s been
doing this for
a while
pic
Steve has
13 dogs
Example
Steve knows
hunting
gear
PIC: Better
in the field
PIC: Better
in the field
Steve knows
dog training gear
“I have tried at least 50 or 60 new
systems over the last 11 years…”
2
This product
is what you
should buy.
Offer
solutions.
“Tired of losing your dog? Buy this tracking collar!” :
Recommend products that
solve customers’ problems
Tell folks
what to buy w/
buyers’ guides
Buyers’ guides
50% higher
conversion rate
Visitors entering on
than visitors who enter on a section / category page
Express your
opinions with
product reviews
Example Review
Endorse
the products
that you use
“So cool it is
now the only
training collar I
will use on my
bird dogs and
retrievers.”
3
Ask for
the order.
Please buy it
from us.
Be price
competitive
Tell folks
why they should
pick you!
Tell folks
there’s no risk
shopping with you
Get answers to your
questions, fast
“Customer service at Gun Dog Supply is
excellent! If you shop anywhere else,
you are wasting your time!”
Guy: How can I stop my barking dog?
Steve: I love my bark
limiter! It works! Buy one!
Find your
Steve
Web Sales Actual Lift
1997 2004 2010
$10 million
A D V E R T I S E M E N T
E-commerce
Seminars
in 2011
email
info@ystore.com
Slides + free stuff:
RobSnell.com

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Ecommerce Optimization PUBCON 2010

Hinweis der Redaktion

  1. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  2. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  3. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  4. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  5. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  6. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  7. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  8. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  9. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  10. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  11. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  12. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  13. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  14. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  15. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  16. The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.