appee Presentation

1. Appee Pty Ltd
8.2 Demateralizzazione e Digitalizzazione
(i.e. tutte le apps per dispositivi mobili
utilizzate dalla PA centrale e periferica)
appee. Questions. Answered

2. Ken Kades MANAGING DIRECTOR
Ken has 20 years experience and graduated as civil engineer in 1993.
In 2000, he switched to IT&T industry where he worked as a Senior PM predominantly in
infrastructure related projects for companies such as Telstra and EDS. Since 2007, Ken has
worked as a Senior Program Manager in the Digital Media Industry in Australia and SE Asia for
organizations including the AFL, Cricket Australia, and also spent time as a Program Director
in two start-ups, Gigital 5( Malaysia) and Playup (Melbourne). Ken brings a strong delivery
focus to the team through the management rigour and passion.
Presentazione del gruppo di lavoro (1/2)

3. Presentazione del gruppo di lavoro (2/2)
Alberto Simongini TECHNICAL DIRECTOR
Alberto is consulting Senior Manager in IT, Telecommunications and Media, living and working in
Australia since 2006. After starting his career in 2001 in Network Research & Development at
Telecom Italia Lab, Alberto was hired by Accenture (Italy) in 2001. In 12 years at Accenture,
Alberto has been successfully engaged in a number of major IT transformation programs for
Telecommunication and Media organization worldwide (e.g. Telecom Italia, TelMex, Slovak
Telecom, Telstra, Tabcorp, etc), where he has been involved in client-facing roles, integrating
leading-edge solutions and gealing with major vendors and market-makers. Alberto has a Master
degree “cum Laude” in Electronic Engineering from “La Sapienza” University in Rome.

4. appee Project
Appee is a simple plug-in for mobile apps (iOS and Android) that allows Public and Private
organizations to publish in-app questionnaires and get istant user feedback. The companies are
currently spending a lot of money on “big data” but the real challenge for them is to ask the right
question to their most important stockholders: the end-users. Appee allows these questions to
be asked without the users ever leaving the app.
The problem: in the midst of digital revolution, organizations still make decisions in isolation
from their customers; > non-representative and expensive focus groups and market research; >
obtrusive and expensive feedback channels (Call Center and SMS); > ineffective survey tools
(paper, email, “click-to-open” < 3%); > unstructured and ambiguous feedback (app-reviews and
web open-text feedback); > non-constructive app-review (and the “compliancy” syndrome); >
meaningless app-store rating; > inefficient “trial and error” approach (Agile late validation/cost of
re-work)”.
Presentazione della soluzione 1/2

5. The solution: appee; 1) The HTML5 plug-in for mobile apps that allows organizations to publish
“in-app” questionnaire campaigns; 2) The questionnaire are configurable with Q&A that provide
interactive experience on mobile (Yes/No, Multiple Choice, Ranking, NPS, etc); 3) The Q&A
format provides actionable results, immediately/no interpretation.Two Australian patent
applications and clearance for international patent (submission by mid-Feb 2015.
Unique values by appee: in-app, unobtrusive, clear call to action (appee glowing tab),
synchronous with mobile app user experience, campaigns driven, immediate results/no need for
interpretation, unlimited response (SaaS Business Model).
Key market segments: > all apps Providers and Public/Private organizations investing in mobile
apps; > Market research companies; > Mobile apps Developers/Integrators; > Digital Advertising
companies.
Presentazione della soluzione 2/2

6. ing. Alberto Simongini (appee CTO): alberto@appee.com.au
Sito WEB ufficiale di appee: https://www.appee.com.au/

7. ing. Alberto Simongini (appee CTO): alberto@appee.com.au
Sito WEB ufficiale di appee: https://www.appee.com.au/