This presentation is about 3 simple strategies to create software user interfaces easier to use by hiding complexity.

1. easy
simple is not

2. my name is Rob
on3
and I work at

3. we are overwhelmed with
complexity

4. complex information

5. complex tasks

6. complex relationships

7. simplicity is rare

8. care?
why should you

9. 41%
software projects failed to deliver
value or ROI
cio.com

10. UX is not
rocket science

11. what is
simplicity?

13. Simple just works intuitively

14. simple is not
easy

15. The problem is that
simple things are made
unnecessarily
complex

16. you
what can
do about it?

17. simple
techniques
that work

18. hide
features
&
drop downs
hidden panels

19. features mainstream users
rarely use

20. show just what is
necessary

21. utilize
context
&
right-click
menus

22. location
is very important

23. one-time keys to hiding
settings
precision
contro ls
don’t
force
cu s to mization
reveal
hidden
items just
in time

24. organize

25. shape
color
hierarchy
position
size

26. logical
groupings
of around
7
memory sweet spot

27. arrange information
logically
format type
alphabetically

28. we prefer to
select from choices
over searching

29. nice and neat

30. size
does matter

31. tune in
our brains
on colors

32. provide
direct routes

33. innovation
i s g r e a t
changing habits is
difficult

34. remove

35. more is not better

36. unnecessary

37. hard
just because it’s
doesn’t
get rid of it
mean

38. users value features that
relate to
&
everyday
eliminate
frustrations

39. poorly
Get rid of
implemented
features
why should we keep this?

40. what if?
is not
justification

41. prioritize
the user goals

42. does it
completely
meet the

43. does it
alleviate
stress
effortlessly?

44. minimize
options
to eliminate
paralysis

45. smart
&
defaults
preferences

46. extra
remove
words

47. be careful to not
over do it

48. hide
organize
remove

49. exceed
do not
maximum
capacity

50. g o o d d e s i g n i s n o t
how to make
i t s i m p l e r
but
where to
move
complexity

51. thank you
@robrusher on3solutions.com @on3solutions