1. Storytelling to
Storyscaping
SapientNitro
Tuesday, April 23, 2013
2. storytelling
sharing of events with words, images, sounds,
and/or experiences
sometimes with
improvisation or embellishment
Tuesday, April 23, 2013
3. as brand owners,
storytelling has
been the most POP
powerful way for
us to convince and OOH DM
win consumers.
Consumers the story Brands
Print Packaging
..........
Tuesday, April 23, 2013
4. and TV plays as the
major role in the
whole POP
communication
plan OOH DM
Consumers the story Brands
Print Packaging
..........
Tuesday, April 23, 2013
5. BUT today,
its role and format have been dramatically
changed.
Tuesday, April 23, 2013
10. this is what
normally
people call POP
it the
integrated OOH DM
approach or
360
influence, Consumers the story Brands
whatever
you call it...
Print Packaging
..........
Tuesday, April 23, 2013
11. this is how it
should look like &
we call it
Experience
Space
Consumers Brands
Tuesday, April 23, 2013
12. let’s look at some examples:
Tuesday, April 23, 2013
16. what makes up of storyscaping?
the experience space
a storyscape NOT just a storyline
apply structure “system thinking”
never use a period
Tuesday, April 23, 2013
17. storyscaping is ...
to tell an interactive brand story
that is ENRICHED in each
experience channel.
Tuesday, April 23, 2013
