The briefoing session for 24 hour startup.

1. Nonsense HQ, 12noon, 26/11/09
So why are we
Team Building
here, then?

2. Nonsense HQ, 12noon, 26/11/09
Team Building
+ PR Exercise

3. Nonsense HQ, 12noon, 26/11/09
Team Building
+ PR Exercise
+ Digital experiment

4. Nonsense HQ, 12noon, 26/11/09
Team Building
+ PR Exercise
+ Digital experiment
+ Unique Experience

5. Nonsense HQ, 12noon, 26/11/09
Team Building
+ PR Exercise
+ Digital experiment
+ Unique Experience
+ Potential money spinner

6. Dave
R obbie

7. What could we
achieve in 24 hours?
Dave
R obbie

8. What could we
achieve in 24 hours? Hmmmm...
let me think...
Dave
R obbie

9. Some cool examples; Wicked Sick
Project, Red Paperclip and Million Dollar
Homepage. (Click for links).

10. Go get ‘em!!
"The Internet is the greatest legal
creation of wealth in history,"
John Doerr, VC @ Kliener Perkins

11. Founded: September 11, 2005
Sold: October 9, 2006 by Google for $1.65B in Stock

12. Founded: September 11, 2005
Sold: October 9, 2006 by Google for $1.65B in Stock
Founded: Feb 2004
Valued at $15billion in October 2007

13. Founded: September 11, 2005
Sold: October 9, 2006 by Google for $1.65B in Stock
Founded: Feb 2004
Valued at $15billion in October 2007
Started as a side project in March 2006
Valued at $1Billion + at the moment

14. Secret Activity

15. A.K.A

16. 24 Hour Start Up

17. Robbie got Rob to read out
the Press Release here - you can
download it from our site.

18. http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=250537725804

20. Agenda General Creative Web Development PR Activity
Noon Initial Briefing - 15mins Brainstorm - 30 mins 11.59 Press Release
1 1pm Present Ideas Set up dev environment
2 Idea Chosen by 2pm Management meeting - choose Idea Chase up press release contacts
3 Develop Logo and Strapline Planing and interface design Recruit Market Researchers for 7pm
4 Initial Designs for Site Put up holding page with Beta email form Recruit User testers for 7am
5 Mention Launch Party
y!
6 Dinner Time Team Interviews
raz
7 Market Research x 5 People Brainstorm Advertising Ideas Run Market Research session
8
by
eC
n
9
Ba
aig
10
Lik
PR
mp
11
Ca
n
Midnight Supper Team Interviews
Pla
lop
1
ing
y
ss
2
ab
tis
ve
ne
3
B
ver
usi
De
PR
4
Ad
eB
5 ce
rit
6 Breakfast BETA release of site Team Interviews
du
7 User Testing x 5 People
W User Testing x 5 People BETA press release
Pro
8
9 Last minute tweaks
10 Bug fix Send out Invites to Launch Party
11 Launch Advertising Campaign Final Deployment Last minute PR
Midday - Finish!!! Relax!
12 onwards Launch Party!

21. Agenda General Creative Web Development PR Activity
Noon Initial Briefing - 15mins Brainstorm - 30 mins 11.59 Press Release
1 1pm Present Ideas Set up dev environment
2 Idea Chosen by 2pm Management meeting - choose Idea Chase up press release contacts
3 Develop Logo and Strapline Planing and interface design Recruit Market Researchers for 7pm
4 Initial Designs for Site Put up holding page with Beta email form Recruit User testers for 7am
5 Mention Launch Party
y!
6 Dinner Time Team Interviews
raz
7 Market Research x 5 People Brainstorm Advertising Ideas Run Market Research session
8
by
eC
n
9
Ba
aig
10
Lik
PR
mp
11
Ca
n
Midnight Supper Team Interviews
Pla
lop
1
ing
y
ss
2
ab
tis
ve
ne
3
B
ver
usi
De
PR
4
Ad
eB
5 ce
rit
6 Breakfast BETA release of site Team Interviews
du
7 User Testing x 5 People
W User Testing x 5 People BETA press release
Pro
8
9 Last minute tweaks
10 Bug fix Send out Invites to Launch Party
11 Launch Advertising Campaign Final Deployment Last minute PR
Midday - Finish!!! Relax!
12 onwards Launch Party!

22. Time Plan Group idea generation
1:30
Dev env set- Idea PR activities
up etc... refinement start
2:00
Final idea detailed discussion
2:30
Interface
Dev planning planning
3:00
3:30
PR Activities
Branding
Development!

23. Brand Team PR Team
Will S Nick A Rob M Adam H
Robbie G
Dave F
Ed Lucas Matt B
Ben H John Stiles
Design Team
Rich S John W Dan G
Development Team

24. Brand Team PR Team
Will S Nick A Rob M Adam H
Management
Robbie G
Dave F
Ed Lucas Matt B
Ben H John Stiles
Design Team
Rich S John W Dan G
Development Team

25. In a nutshell...

26. Over the next 24 hours we are going to...

27. Over the next 24 hours we are going to...
Dream up

28. Over the next 24 hours we are going to...
Dream up Name

29. Over the next 24 hours we are going to...
Dream up Name Brand

30. Over the next 24 hours we are going to...
Dream up Name Brand Design

31. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group

32. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe

33. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build

34. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch

35. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test

36. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise

37. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise

38. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise Launch

39. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise Launch Business plan

40. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise Launch Business plan
Put up for Sale

41. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise Launch Business plan
Put up for Sale Etc, etc...

42. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise Launch Business plan
Put up for Sale Etc, etc...
...a brand spanking new online-based business!

43. 1st Task

44. 1st Task
We need an Idea!

45. The Brief
Come up with an idea for an online business that:

46. The Brief
Come up with an idea for an online business that:
• Is simple

47. The Brief
Come up with an idea for an online business that:
• Is simple
• Is ambitious

48. The Brief
Come up with an idea for an online business that:
• Is simple
• Is ambitious
• Is full of possibilites

49. The Brief
Come up with an idea for an online business that:
• Is simple
• Is ambitious
• Is full of possibilites
• Has the potential to make freakin’ loads of money!

50. The Brief
Come up with an idea for an online business that:
• Is simple
• Is ambitious
• Is full of possibilites
• Has the potential to make freakin’ loads of money!
Get into pairs!!!