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Five Emerging Business Models for
                    Making Money from Location


                                   Rob Bailey
                           VP of Business Development
                                  @robmbailey




                           CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
ABOUT SIMPLEGEO




                          CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
SAME IDEAS EVERY YEAR




                          CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
MASLOW HIERARCHY OF NEEDS




                          CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
DEVELOPER HIERARCHY OF NEEDS



                             $$       NEXT!!!

                           Users      CLOSE

                          Good Data   CLOSE
                                      DONE
                            Tools
                           Funding    DONE

                                      CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
CITYGRID MEDIA




                                     CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
PAYING YOU FOR PLACES


                           • 18M US Listings
                           • Access 800k
                           Advertisers
                           • Aggressively
                           reaching out to
                           developers
                           • Estimated revenues
                           of $20-80M per year
                           and growing




                          CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
FACTUAL




                          CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
WORLDWIDE PLACES DATA


                              • $27M raised
                              • 30M listings
                              • 27 countries
                              • $.10-.50/1k
                              listings




                          CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
LOCALIZING USERS




                          CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
LOCALIZATION
               Not
              Creepy




              Creepy

                                  Useful
                          CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
GAMES & LOCATION




                          CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
GET PEOPLE TO GO PLACES




                          CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
MONETIZING SLACK




                          CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
MONETIZING SLACK INVENTORY

           Everyone Knows Some People Know Up &
             About Them     About Them    Comers



                                                                          $850k raised 8/10
                     $100M revenues/mo               $8M raised



                                                                          $750k raised 3/11

                          $50M revenues/mo
                                             Big round being raised




                                                                      CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
TAKEAWAYS


                          Making Money From Location

                  = Physically Connect Buyers & Sellers




                                              CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011
TAKEAWAYS


             Time to start renting out your driveway.




                                         CONFIDENTIAL OVERVIEW
Tuesday, April 19, 2011

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2011 0419 presentation for where2

  • 1. Five Emerging Business Models for Making Money from Location Rob Bailey VP of Business Development @robmbailey CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 2. ABOUT SIMPLEGEO CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 3. SAME IDEAS EVERY YEAR CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 4. MASLOW HIERARCHY OF NEEDS CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 5. DEVELOPER HIERARCHY OF NEEDS $$ NEXT!!! Users CLOSE Good Data CLOSE DONE Tools Funding DONE CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 6. CITYGRID MEDIA CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 7. PAYING YOU FOR PLACES • 18M US Listings • Access 800k Advertisers • Aggressively reaching out to developers • Estimated revenues of $20-80M per year and growing CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 8. FACTUAL CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 9. WORLDWIDE PLACES DATA • $27M raised • 30M listings • 27 countries • $.10-.50/1k listings CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 10. LOCALIZING USERS CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 11. LOCALIZATION Not Creepy Creepy Useful CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 12. GAMES & LOCATION CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 13. GET PEOPLE TO GO PLACES CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 14. MONETIZING SLACK CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 15. MONETIZING SLACK INVENTORY Everyone Knows Some People Know Up & About Them About Them Comers $850k raised 8/10 $100M revenues/mo $8M raised $750k raised 3/11 $50M revenues/mo Big round being raised CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 16. TAKEAWAYS Making Money From Location = Physically Connect Buyers & Sellers CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
  • 17. TAKEAWAYS Time to start renting out your driveway. CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011