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Promoting Your Programs through Social Media

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Dr. Robin Yap
Dr. Robin Yap

Session @ the Catholic Immigration Network Conference in Toronto entitled "Promoting Your Programs through Social Media"

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Professional Development Workshop Series PROMOTING YOUR PROGRAMS THROUGH SOCIAL MEDIA DR. ROBIN YAP, LLB, MSC, DM, CTDP
http://www.flickr.com/photos/66179962@N00/989153341/
AGENDA •Conformity to Norms •Social Media Mental Models •Four Components of Social Promotion •Multi-Channel Approach •Strategies in Social Marketing
Mental Models
Definition MENTAL MODELS explain someone’s thought process about how something works in the real world
AGREE OR DISAGREE? Social Media is Optional
AGREE OR DISAGREE? Social Media is difficult to understand
AGREE OR DISAGREE? You can make a big splash in a short time
AGREE OR DISAGREE? You can't measure social media marketing results
AGREE OR DISAGREE? Social Media is FREE
ATTENTION RETENTION REPRODUCTION MOTIVATION
ATTENTION
Which one draws you?
RETENTION
How do you deliver your online social voice?
Delivering your social voice
REPRODUCTION
MULTI-CHANNEL PROMOTION APPROACH Multi-channel Promotion uses many different channels to reach their identified audience Multi-channel Promotion allows you to reach your prospective or current audience in a channel of his/her liking
WHAT SOCIAL MEDIA CHANNELS ARE USED HERE?
MOTIVATION
http://www.flickr.com/photos/bunchofpants/36924662/ Who are you?
Communication Blogs and Micro-blogging / Reviews and opinions Presence applications Product reviews Social networking Business reviews Social network aggregation Community Q&A Collaboration Entertainment Wikis Media and entertainment platforms Social bookmarking (or social tagging) Analysis Social news Social media monitoring Social media analytics Multimedia Photography and art sharing Mashups Video sharing Virtual worlds Livecasting Game sharing Music and audio sharing Information aggregators
SOCIAL MARKETING STRATEGIC LENS Does it use our social media arsenal? Does it meet Does it follow our marketing social media objectives? best practices? What is the value exchange between consumer & marketer?
10 WAYS LEARNING ORGANIZATIONS SHARE INFORMATION USING SOCIAL MEDIA 1. Gathering and Sharing Information 2. Showcasing Employee/Department Work 3. Providing a Platform to Broadcast Events 4. Emergency Notification 5. Connecting People 6. Producing, Not Just Promoting 7. Creating a Dialogue and Communicating to Learners 8. Online Office Hours 9. Coaching for the Spotlight 10.Getting Wired Via Mobile
APPROACH AUDIENCES DIFFERENTLY BASED ON SOCIAL TECHNOGRAPHICS Entertainment Techie Influential Dads Influential Boomers Review Sites Blogs Review Sites Twitter Creator Facebook Creator Blogger Critic Digg Critic MySpace Joiner YouTube Spectator • 2.6MM influencers • 2.3MM influencers • 3.7MM influencers • 18.5MM in social media • 30.2MM in social media • 55.9MM in social media • Prefer blogs, forums & • Prefer blogs & social • Prefer Review Sites review sites nets
FINAL THOUGHTS

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Promoting Your Programs through Social Media

  • 1. Professional Development Workshop Series PROMOTING YOUR PROGRAMS THROUGH SOCIAL MEDIA DR. ROBIN YAP, LLB, MSC, DM, CTDP
  • 3. AGENDA •Conformity to Norms •Social Media Mental Models •Four Components of Social Promotion •Multi-Channel Approach •Strategies in Social Marketing
  • 5. Definition MENTAL MODELS explain someone’s thought process about how something works in the real world
  • 6. AGREE OR DISAGREE? Social Media is Optional
  • 7. AGREE OR DISAGREE? Social Media is difficult to understand
  • 8. AGREE OR DISAGREE? You can make a big splash in a short time
  • 9. AGREE OR DISAGREE? You can't measure social media marketing results
  • 10. AGREE OR DISAGREE? Social Media is FREE
  • 11. ATTENTION RETENTION REPRODUCTION MOTIVATION
  • 15. How do you deliver your online social voice?
  • 18. MULTI-CHANNEL PROMOTION APPROACH Multi-channel Promotion uses many different channels to reach their identified audience Multi-channel Promotion allows you to reach your prospective or current audience in a channel of his/her liking
  • 19. WHAT SOCIAL MEDIA CHANNELS ARE USED HERE?
  • 22.
  • 23. Communication Blogs and Micro-blogging / Reviews and opinions Presence applications Product reviews Social networking Business reviews Social network aggregation Community Q&A Collaboration Entertainment Wikis Media and entertainment platforms Social bookmarking (or social tagging) Analysis Social news Social media monitoring Social media analytics Multimedia Photography and art sharing Mashups Video sharing Virtual worlds Livecasting Game sharing Music and audio sharing Information aggregators
  • 24. SOCIAL MARKETING STRATEGIC LENS Does it use our social media arsenal? Does it meet Does it follow our marketing social media objectives? best practices? What is the value exchange between consumer & marketer?
  • 25. 10 WAYS LEARNING ORGANIZATIONS SHARE INFORMATION USING SOCIAL MEDIA 1. Gathering and Sharing Information 2. Showcasing Employee/Department Work 3. Providing a Platform to Broadcast Events 4. Emergency Notification 5. Connecting People 6. Producing, Not Just Promoting 7. Creating a Dialogue and Communicating to Learners 8. Online Office Hours 9. Coaching for the Spotlight 10.Getting Wired Via Mobile
  • 26. APPROACH AUDIENCES DIFFERENTLY BASED ON SOCIAL TECHNOGRAPHICS Entertainment Techie Influential Dads Influential Boomers Review Sites Blogs Review Sites Twitter Creator Facebook Creator Blogger Critic Digg Critic MySpace Joiner YouTube Spectator • 2.6MM influencers • 2.3MM influencers • 3.7MM influencers • 18.5MM in social media • 30.2MM in social media • 55.9MM in social media • Prefer blogs, forums & • Prefer blogs & social • Prefer Review Sites review sites nets