3. AGENDA
•Conformity to Norms
•Social Media Mental Models
•Four Components of Social Promotion
•Multi-Channel Approach
•Strategies in Social Marketing
18. MULTI-CHANNEL
PROMOTION APPROACH
Multi-channel Promotion uses many
different channels to reach their
identified audience
Multi-channel Promotion allows you to
reach your prospective or current
audience in a channel of his/her liking
23. Communication
Blogs and Micro-blogging / Reviews and opinions
Presence applications Product reviews
Social networking Business reviews
Social network aggregation Community Q&A
Collaboration Entertainment
Wikis Media and entertainment platforms
Social bookmarking (or social
tagging) Analysis
Social news Social media monitoring
Social media analytics
Multimedia
Photography and art sharing Mashups
Video sharing Virtual worlds
Livecasting Game sharing
Music and audio sharing Information aggregators
24. SOCIAL MARKETING STRATEGIC LENS
Does it use our
social media
arsenal?
Does it meet Does it follow
our marketing social media
objectives? best practices?
What is the value
exchange between
consumer &
marketer?
25. 10 WAYS LEARNING ORGANIZATIONS SHARE
INFORMATION USING SOCIAL MEDIA
1. Gathering and Sharing Information
2. Showcasing Employee/Department Work
3. Providing a Platform to Broadcast Events
4. Emergency Notification
5. Connecting People
6. Producing, Not Just Promoting
7. Creating a Dialogue and Communicating to
Learners
8. Online Office Hours
9. Coaching for the Spotlight
10.Getting Wired Via Mobile
26. APPROACH AUDIENCES DIFFERENTLY BASED
ON SOCIAL TECHNOGRAPHICS
Entertainment Techie Influential Dads Influential Boomers
Review Sites Blogs Review Sites
Twitter Creator Facebook Creator Blogger Critic
Digg Critic MySpace Joiner YouTube Spectator
• 2.6MM influencers • 2.3MM influencers • 3.7MM influencers
• 18.5MM in social media • 30.2MM in social media • 55.9MM in social media
• Prefer blogs, forums & • Prefer blogs & social • Prefer Review Sites
review sites nets