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Customer Relationship Management Introduction to Customer Relationship Management
OLD VS. NEW MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five Different Orientations Toward CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A CRM System Contains Four Components ,[object Object],[object Object],[object Object],[object Object]
CRM System Failure ,[object Object]
The Market Share Fallacy ,[object Object]
CRM is Founded on Four Tenets ,[object Object],[object Object],[object Object],[object Object]
THE CRM ADVANTAGE Increases Market Share  Quicker Cash Flow  Better Customer Knowledge   Creates Up  and Cross-Selling Opportunities Increased  Product Acceptance
Definition   ,[object Object],[object Object]
Do You Want To Keep These Customers? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Offensive vs. Defensive Marketing ,[object Object],[object Object],[object Object]
Why CRM Systems are Being Used   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Basic Steps in CRM ,[object Object],[object Object],[object Object],[object Object]
CRM Systems   ,[object Object]
Retail Banks Have Realized the Following Benefits from CRM Benefits  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Benefits  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Customer Focus Can Aid Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Retention and Profits  ,[object Object],[object Object]
The Objectives of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-channel Marketing ,[object Object],[object Object]
Customers Transact Business through the Following Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which Companies Benefit Most from CRM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which Companies Benefit the Least from CRM Today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Crm

  • 1. Customer Relationship Management Introduction to Customer Relationship Management
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  • 8. THE CRM ADVANTAGE Increases Market Share Quicker Cash Flow Better Customer Knowledge Creates Up and Cross-Selling Opportunities Increased Product Acceptance
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  • 21.
  • 22.
  • 23.