1. Scheduled Twitter Campaigns
by Robin M. Katz
@robinmkatz
December 6, 2010
Leonard Lief Library,
Lehman College

2. #lieftweets

3. Objective
Learn to schedule tweets in advance
to meet your library’s instruction,
outreach, and public services goals.

4. Results
At the end of this session, you will have:
•Planned a sample campaign
• Scheduled 3 test tweets

5. Assumptions
You already know about Twitter
• Microblogging in 140 characters
• Tweets are public (unless locked) at twitter.com/username
• You follow others’ tweets in a feed
• Following is not reciprocal (unlike Facebook)
• Users can re-tweet and reply to others
• Hashtags (tags preceded by #) create a folksonomy

6. Schedule
• Why do this? (3 min.)

7. Schedule
• Why do this? (3 min.)
• Plan a sample campaign (3 min.)

8. Schedule
• Why do this? (3 min.)
• Plan a sample campaign (3 min.)
• Schedule Tweets (1 min.)

9. Schedule
• Why do this? (3 min.)
• Plan a sample campaign (3 min.)
• Schedule Tweets (1 min.)
• Debrief (1 min.) ➞ Questions (10 min.)

10. Tip #1
Twitter Feeds Move Quickly

11. Benefits of Scheduled Tweets
• Save Time

12. Benefits of Scheduled Tweets
• Save Time
• Work in a Team

13. Benefits of Scheduled Tweets
• Save Time
• Work in a Team
• Spread Out Your Tweets

14. Benefits of Scheduled Tweets
• Save Time
• Work in a Team
• Spread Out Your Tweets
• Ensure Comprehensive Coverage

15. Benefits of Scheduled Tweets
• Save Time
• Work in a Team
• Spread Out Your Tweets
• Ensure Comprehensive Coverage
• Plan Ahead

16. Benefits of Scheduled Tweets
• Save Time
• Work in a Team
• Spread Out Your Tweets
• Ensure Comprehensive Coverage
• Plan Ahead
• Strategically Repeat Content

17. Benefits of Scheduled Tweets
• Save Time
• Work in a Team
• Spread Out Your Tweets
• Ensure Comprehensive Coverage
• Plan Ahead
• Strategically Repeat Content
• Creative Time-Based Uses @discovercivwar

18. Tip #2
Twitter is all about getting followers
• Describe yourself well in your profile’s bio
• Put “follow me” links on your website, in emails, etc.
• Follow others, and they’ll often follow you back
• Tell a group to follow you when they’re at a screen

19. Instructional Uses
• Push out subject guides and tutorials
• Highlight resources
• Research tips
• Communicate after “one-off sessions”
• assignments or to customize class communication
Work with faculty to integrate Twitter into class

20. Interesting Finding
Tweeting students were more engaged
& earned higher grades
Junco, R., Heiberger, G., & Loken, E (2010). The effect of Twitter on college student engagement and grades.
Journal of Computer Assisted Learning, Early View (Articles online in advance of print).
Retrieved from http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1365-2729/earlyview

21. General Library Uses
• Pre-empt common reference Qs
• Clarify library policies
• Promote resources, services, events
• Demonstrate successes, relevancy and impact
• Interactive games

22. Evaluative Uses
• Ask your followers questions
• Start conversations with target audiences
• Push out surveys / feedback tools

23. Plan a Sample Campaign
3 minutes in groups

24. Schedule Tweets
Compare tools online at
http://researchguides.uvm.edu/
scheduledtweets

25. Schedule Tweets
www.twitresponse.com

26. Debreif
Would you use this tool in your job?

27. For More Info...
researchguides.uvm.edu/
scheduledtweets