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Social Media in Singapore 2011 Recap

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Robin Low
Robin Low

Top trends in social media that happened in Singapore during 2011

Gesundheit & Medizin
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Social Media 2011 (Singapore) Recap By Robin Low
Online Media • Temasek Review is forced to close down by Government. • The Online Citizen is Gazetted.
Relief 2.0 • Relief 2.0 is a new way to relook how Relief 2.0 should work. • Using Social Media to create awareness and connect people to the survivors to the ground to get real time information. • Uses Social Media to help connect businesses to other businesses that would lend them money to restart.
April Report (Singapore) • Singapore Facebook Statistics General info Total Facebook Users: 2 498 300 Penetration of population: 53.14% Position in the list: 49. Penetration of online pop.: 68.29% Average CPC: $0.63 Average CPM: $0.35
Astroturf
Social Media in Politics • Opposition uses Social Media to attract supporters and engage them in conversations. • Opposition gets large turnout in Rallies. • Once politically apathetic youth are participating and sharing information as well.
SG Elections • PAP wins 81/87 seats even when she failed to engage with supporters online. • PAP wins with slimmest victory, 60.1% of overall votes. • Nicole Seah became one of the most popular politician after the elections, even though she lost.
Yam Ah Mee • A Popular Singapore Meme
Google + • Google+ for international users.
SG Presidential Elections • All presidential candidates embrace social media, they have blogs, Twitter accounts and Youtube Channels.
the curry incident
Nikon Facebook Fail
facebook timeline
Google+ for Businesses • Google+ allows businesses and brands to join.
SMRT Crisis • MRT trains breakdown in tunnel for hours and people have to break window for ventilation and there is also PR crisis communications failure. • Memes!!!
These are some of the interesting events in 2011 that happened in Singapore, if there are any other interesting events on social media that I missed, feel free to share them with me! Follow us at http://blog.newsocialmediabrand.com http://www.facebook.com/DMacademy

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Social Media in Singapore 2011 Recap

  • 1. Social Media 2011 (Singapore) Recap By Robin Low
  • 2. Online Media • Temasek Review is forced to close down by Government. • The Online Citizen is Gazetted.
  • 3. Relief 2.0 • Relief 2.0 is a new way to relook how Relief 2.0 should work. • Using Social Media to create awareness and connect people to the survivors to the ground to get real time information. • Uses Social Media to help connect businesses to other businesses that would lend them money to restart.
  • 4. April Report (Singapore) • Singapore Facebook Statistics General info Total Facebook Users: 2 498 300 Penetration of population: 53.14% Position in the list: 49. Penetration of online pop.: 68.29% Average CPC: $0.63 Average CPM: $0.35
  • 6. Social Media in Politics • Opposition uses Social Media to attract supporters and engage them in conversations. • Opposition gets large turnout in Rallies. • Once politically apathetic youth are participating and sharing information as well.
  • 7. SG Elections • PAP wins 81/87 seats even when she failed to engage with supporters online. • PAP wins with slimmest victory, 60.1% of overall votes. • Nicole Seah became one of the most popular politician after the elections, even though she lost.
  • 8. Yam Ah Mee • A Popular Singapore Meme
  • 9. Google + • Google+ for international users.
  • 10. SG Presidential Elections • All presidential candidates embrace social media, they have blogs, Twitter accounts and Youtube Channels.
  • 14. Google+ for Businesses • Google+ allows businesses and brands to join.
  • 15. SMRT Crisis • MRT trains breakdown in tunnel for hours and people have to break window for ventilation and there is also PR crisis communications failure. • Memes!!!
  • 16. These are some of the interesting events in 2011 that happened in Singapore, if there are any other interesting events on social media that I missed, feel free to share them with me! Follow us at http://blog.newsocialmediabrand.com http://www.facebook.com/DMacademy