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   Warren Buffet                    David Gan                     Mr Brown                                 Reuters




                                                                                                                                  HELPDESK
             1     5         10
                                                                                                                          b o zhàng: Guarantee;
                                                                                                                     assurance
                                   self discovery
                                                                                                                            qián zh n xìn :
                                                                                                                     Foresight

                                     Peters                                              Pe t e r s                            máo suí zì jiàn: To
                                                                                                                     volunteer one's service

                                                                                             feature-                         pín yì jìn rén:
                                                                                                                     Amiable and easy to approach
                       personal                                    benefit
brand

                       35




                                                                     deliverables
          The Brand You 50                               Peters               measurables
             Tom Peters
                 21
              21
                                                                       Peters
                                   96%




                                  Pe ters                          Facebook LinkedIn         Twitter
                                                                           blog

                                   freelance

                                                                                   network

                                                                                tweet
                                                                                                Twitter

                                                                                                                         
                                                                                                                        ZTH
                                                                                        Facebook          IUUQCMPHPN 
                                                                                                                        
                                                                                                          TPVUIBGSJDB
                                                                         LinkedIn


                                                                                                                          ,FZXPSE
                                                                                                                          MJOH[IJ4
                                                                     Flickr                  YouTube
kohsm@sph.com.sg                                social media

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Personal branding

  • 1. B7 Warren Buffet David Gan Mr Brown Reuters HELPDESK 1 5 10 b o zhàng: Guarantee; assurance self discovery qián zh n xìn : Foresight Peters Pe t e r s máo suí zì jiàn: To volunteer one's service feature- pín yì jìn rén: Amiable and easy to approach personal benefit brand 35 deliverables The Brand You 50 Peters measurables Tom Peters 21 21 Peters 96% Pe ters Facebook LinkedIn Twitter blog freelance network tweet Twitter ZTH Facebook IUUQCMPHPN TPVUIBGSJDB LinkedIn ,FZXPSE MJOH[IJ4 Flickr YouTube kohsm@sph.com.sg social media