2. PRINT ADVERTISING
• Ask Elliman
• Every New York story is different. And no matter what chapter
• in life you are writing, Douglas Elliman is here to help.
• The campaign, “Ask Elliman” presents a series of compelling,
• timely questions and thought-provoking statements that
• address the complex issues (both business and human)
• related to buying, selling and renting real estate.
• This campaign conveys that wherever your real estate needs
• take you in the course of a lifetime, Douglas Elliman is your
• advocate at every stage of the process.
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12. • media placement
• In partnership with the most powerful media outlets,
• Douglas Elliman will achieve broad exposure and high
• visibility to a vast audience. Our strong presence will
• have an influential impact in print, online and outdoor
• media. With the combination of this comprehensive
network,
• we will reach millions of consumers through wider
coverage.
13. • print media
• Through prominent placement in over 40 newspaper and
• magazine vehicles with distribution to a highly targeted,
• affluent audience including:
• The New York Times
• The Wall Street Journal
• The New York Observer
• The New York Post
• Newsday
• New York Magazine
• Gotham Magazine
• Hamptons Magazine
• Localized publications per region. And much more!
14. • online, social and outdoor campaigns
• Via banner ads, blog posts, social media, iPad, mobile and email
• campaigns including the following highly-trafficked vehicles:
• NYTimes.com
• WSJ.com
• NYPost.com
• Newsday.com
• Streeteasy.com
• Curbed.com
• Facebook
• Twitter
• Set to launch in the Spring 2012, we will reach an unprecedented
• number of consumers through a broad expanse on bus shelters,
• phone kiosks, bus wraps and more.
15. • conclusion
• Ask Elliman is a comprehensive consumer-centric platform
• that will position Douglas Elliman brand as a resource in
• market intelligence and thought leadership based on its
• extensive history of innovation in the real estate category.
• AskElliman.com raises the importance of the Douglas
Elliman
• brand and starts an ongoing dialogue about all things real
• estate, reaching consumers in new and exciting ways.
