SlideShare a Scribd company logo
1 of 17
How to Grow Your Business through social media The Digital Marketing Success Series  Unit I. Getting Started with Social Media Robin Colner, Founder: DigiStar Media
Introduction to the social web
Where do you start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9 steps to social media success
The i-social Content management strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated marketing
Linked-in marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter – Best Practices  for Lead Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media dos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media dont’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember to keep a sense of humor
Connect with Robin Colner and Digistar Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer acquisition through inbound marketing
Inbound Marketing channels  b2b v. b2c
Thank you  Robin Colner

More Related Content

What's hot

Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copySocial media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Game Day Communications
 
Digital Briefing Facebook Bootcamp
Digital Briefing Facebook BootcampDigital Briefing Facebook Bootcamp
Digital Briefing Facebook Bootcamp
Tim Wu
 
Countrywide - Truth about Social Media for Business
Countrywide - Truth about Social Media for BusinessCountrywide - Truth about Social Media for Business
Countrywide - Truth about Social Media for Business
Bluewire Media
 
Increase Your Linkedin Social Media IQ in Twenty Minutes
Increase Your Linkedin Social Media IQ in Twenty MinutesIncrease Your Linkedin Social Media IQ in Twenty Minutes
Increase Your Linkedin Social Media IQ in Twenty Minutes
MyMemberBenefit
 
Countrywide - Truth about social media for Business
Countrywide - Truth about social media for BusinessCountrywide - Truth about social media for Business
Countrywide - Truth about social media for Business
Bluewire Media
 
Social Media - Cherry Creek Mortgage Presentation
Social Media - Cherry Creek Mortgage PresentationSocial Media - Cherry Creek Mortgage Presentation
Social Media - Cherry Creek Mortgage Presentation
Market Vertical Partners
 
Facebook Marketing 101
Facebook Marketing 101Facebook Marketing 101
Facebook Marketing 101
Angela Frizell
 

What's hot (20)

Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copySocial media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
 
Truth About Social Media -Full Day Interactive Workshop
Truth About Social Media -Full Day Interactive WorkshopTruth About Social Media -Full Day Interactive Workshop
Truth About Social Media -Full Day Interactive Workshop
 
How to market with facebook
How to market with facebookHow to market with facebook
How to market with facebook
 
Social Media Experience - Week 4
Social Media Experience - Week 4Social Media Experience - Week 4
Social Media Experience - Week 4
 
Social Networking For Re Agents
Social Networking For Re AgentsSocial Networking For Re Agents
Social Networking For Re Agents
 
Social media and business, 4 10
Social media and business, 4 10Social media and business, 4 10
Social media and business, 4 10
 
How to market your digital marketing articles
How to market your digital marketing articlesHow to market your digital marketing articles
How to market your digital marketing articles
 
Digital Briefing Facebook Bootcamp
Digital Briefing Facebook BootcampDigital Briefing Facebook Bootcamp
Digital Briefing Facebook Bootcamp
 
Countrywide - Truth about Social Media for Business
Countrywide - Truth about Social Media for BusinessCountrywide - Truth about Social Media for Business
Countrywide - Truth about Social Media for Business
 
Increase Your Linkedin Social Media IQ in Twenty Minutes
Increase Your Linkedin Social Media IQ in Twenty MinutesIncrease Your Linkedin Social Media IQ in Twenty Minutes
Increase Your Linkedin Social Media IQ in Twenty Minutes
 
Countrywide - Truth about social media for Business
Countrywide - Truth about social media for BusinessCountrywide - Truth about social media for Business
Countrywide - Truth about social media for Business
 
Social Media & Future Business Leaders
Social  Media & Future  Business  LeadersSocial  Media & Future  Business  Leaders
Social Media & Future Business Leaders
 
Smart Media Cloud
Smart Media CloudSmart Media Cloud
Smart Media Cloud
 
InternetGuru4u.com Business Social Media Packages
InternetGuru4u.com Business Social Media PackagesInternetGuru4u.com Business Social Media Packages
InternetGuru4u.com Business Social Media Packages
 
Social Media By Kay Green, My Precious Kid
Social Media By Kay Green, My Precious KidSocial Media By Kay Green, My Precious Kid
Social Media By Kay Green, My Precious Kid
 
Social Media - Reaching Customers In The Twitterverse
Social Media - Reaching Customers In The TwitterverseSocial Media - Reaching Customers In The Twitterverse
Social Media - Reaching Customers In The Twitterverse
 
Facebook Marketing Success - by Mari Smith (Presented at Hawaii Social Media ...
Facebook Marketing Success - by Mari Smith (Presented at Hawaii Social Media ...Facebook Marketing Success - by Mari Smith (Presented at Hawaii Social Media ...
Facebook Marketing Success - by Mari Smith (Presented at Hawaii Social Media ...
 
Social Media SEO
Social Media SEOSocial Media SEO
Social Media SEO
 
Social Media - Cherry Creek Mortgage Presentation
Social Media - Cherry Creek Mortgage PresentationSocial Media - Cherry Creek Mortgage Presentation
Social Media - Cherry Creek Mortgage Presentation
 
Facebook Marketing 101
Facebook Marketing 101Facebook Marketing 101
Facebook Marketing 101
 

Similar to How to grow your business through social media for wharton 2

10 steps to a successful media marketing strategy - by Jeff Bullas
10 steps to a successful media marketing strategy - by Jeff Bullas10 steps to a successful media marketing strategy - by Jeff Bullas
10 steps to a successful media marketing strategy - by Jeff Bullas
Horia Tel
 

Similar to How to grow your business through social media for wharton 2 (20)

Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger Customers
 
Social Media Strategies Summit: How to Create an Effective Social Media Plan ...
Social Media Strategies Summit: How to Create an Effective Social Media Plan ...Social Media Strategies Summit: How to Create an Effective Social Media Plan ...
Social Media Strategies Summit: How to Create an Effective Social Media Plan ...
 
Chamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy WorkshopChamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy Workshop
 
RETechTO JOLT Marketing with Ingrid Menninga
RETechTO JOLT Marketing with Ingrid MenningaRETechTO JOLT Marketing with Ingrid Menninga
RETechTO JOLT Marketing with Ingrid Menninga
 
Is social media relevant to my business, by Katie King, Zoodikers
Is social media relevant to my business, by Katie King, ZoodikersIs social media relevant to my business, by Katie King, Zoodikers
Is social media relevant to my business, by Katie King, Zoodikers
 
Social media for business
Social media for businessSocial media for business
Social media for business
 
Introductions to Social Media for Creatives
Introductions to Social Media for CreativesIntroductions to Social Media for Creatives
Introductions to Social Media for Creatives
 
Social Media Marketing for Small Biz
Social Media Marketing for Small BizSocial Media Marketing for Small Biz
Social Media Marketing for Small Biz
 
Maximize sherpa v7 jan 2012
Maximize sherpa v7   jan 2012Maximize sherpa v7   jan 2012
Maximize sherpa v7 jan 2012
 
Maximize the Power of Sherpa
Maximize the Power of SherpaMaximize the Power of Sherpa
Maximize the Power of Sherpa
 
Marsh tincknell
Marsh tincknellMarsh tincknell
Marsh tincknell
 
Social Media for Business Blueprint
Social Media for Business Blueprint Social Media for Business Blueprint
Social Media for Business Blueprint
 
Social Media Holiday Edition
Social Media Holiday EditionSocial Media Holiday Edition
Social Media Holiday Edition
 
Kellogg exec ...creating digital mkt strategy final 3 1-15
Kellogg exec ...creating digital mkt strategy final  3 1-15Kellogg exec ...creating digital mkt strategy final  3 1-15
Kellogg exec ...creating digital mkt strategy final 3 1-15
 
How to promote your business with social networking
How to promote your business with social networkingHow to promote your business with social networking
How to promote your business with social networking
 
The 10 Steps to a Successful Social Media
The 10 Steps to a Successful Social MediaThe 10 Steps to a Successful Social Media
The 10 Steps to a Successful Social Media
 
10 steps to a successful media marketing strategy - by Jeff Bullas
10 steps to a successful media marketing strategy - by Jeff Bullas10 steps to a successful media marketing strategy - by Jeff Bullas
10 steps to a successful media marketing strategy - by Jeff Bullas
 
Social Media for Business Blueprint 2 a
Social Media for Business Blueprint 2 aSocial Media for Business Blueprint 2 a
Social Media for Business Blueprint 2 a
 
10 Steps to a Successful Social Media Marketing Strategy
10 Steps to a Successful Social Media Marketing Strategy10 Steps to a Successful Social Media Marketing Strategy
10 Steps to a Successful Social Media Marketing Strategy
 

Recently uploaded

VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
dipikadinghjn ( Why You Choose Us? ) Escorts
 
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
dipikadinghjn ( Why You Choose Us? ) Escorts
 
VIP Call Girl in Thane 💧 9920725232 ( Call Me ) Get A New Crush Everyday With...
VIP Call Girl in Thane 💧 9920725232 ( Call Me ) Get A New Crush Everyday With...VIP Call Girl in Thane 💧 9920725232 ( Call Me ) Get A New Crush Everyday With...
VIP Call Girl in Thane 💧 9920725232 ( Call Me ) Get A New Crush Everyday With...
dipikadinghjn ( Why You Choose Us? ) Escorts
 
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
dipikadinghjn ( Why You Choose Us? ) Escorts
 

Recently uploaded (20)

VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
 
Gurley shaw Theory of Monetary Economics.
Gurley shaw Theory of Monetary Economics.Gurley shaw Theory of Monetary Economics.
Gurley shaw Theory of Monetary Economics.
 
falcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunitiesfalcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunities
 
Call Girls in New Friends Colony Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escort...
Call Girls in New Friends Colony Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escort...Call Girls in New Friends Colony Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escort...
Call Girls in New Friends Colony Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escort...
 
Top Rated Pune Call Girls Aundh ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Top Rated  Pune Call Girls Aundh ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...Top Rated  Pune Call Girls Aundh ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Top Rated Pune Call Girls Aundh ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
 
Top Rated Pune Call Girls Shikrapur ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
Top Rated  Pune Call Girls Shikrapur ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...Top Rated  Pune Call Girls Shikrapur ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
Top Rated Pune Call Girls Shikrapur ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
 
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
 
VIP Call Girl in Thane 💧 9920725232 ( Call Me ) Get A New Crush Everyday With...
VIP Call Girl in Thane 💧 9920725232 ( Call Me ) Get A New Crush Everyday With...VIP Call Girl in Thane 💧 9920725232 ( Call Me ) Get A New Crush Everyday With...
VIP Call Girl in Thane 💧 9920725232 ( Call Me ) Get A New Crush Everyday With...
 
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
Top Rated  Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...Top Rated  Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
 
Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...
Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...
Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...
 
Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...
Booking open Available Pune Call Girls Talegaon Dabhade  6297143586 Call Hot ...Booking open Available Pune Call Girls Talegaon Dabhade  6297143586 Call Hot ...
Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...
 
(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
 
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri  6297143586 Call Hot Ind...Booking open Available Pune Call Girls Wadgaon Sheri  6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
 
Indore Real Estate Market Trends Report.pdf
Indore Real Estate Market Trends Report.pdfIndore Real Estate Market Trends Report.pdf
Indore Real Estate Market Trends Report.pdf
 
Stock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdfStock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdf
 
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
 
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
 
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
 
WhatsApp 📞 Call : 9892124323 ✅Call Girls In Chembur ( Mumbai ) secure service
WhatsApp 📞 Call : 9892124323  ✅Call Girls In Chembur ( Mumbai ) secure serviceWhatsApp 📞 Call : 9892124323  ✅Call Girls In Chembur ( Mumbai ) secure service
WhatsApp 📞 Call : 9892124323 ✅Call Girls In Chembur ( Mumbai ) secure service
 
Top Rated Pune Call Girls Dighi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Top Rated  Pune Call Girls Dighi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...Top Rated  Pune Call Girls Dighi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Top Rated Pune Call Girls Dighi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
 

How to grow your business through social media for wharton 2