2016 will be an interesting year for Content Marketing. Find an ideal balance between content and marketing through an editorial plan and a marketing budget.

1. Content
Marketing
4Challenges in
Robert Katai
2016

2. Content StatsMarketing
76%
of marketers
are increasing
investment in
content marketing
49%
of companies have
an executive
who is directly
responsible for an
overall content
marketing strategy
38%
of marketers
publish content
weekly or more often.
ers

3. Content StatsCreation
25%
of marketers don’t
outsource any
content creation.
82%
of marketers
curate content.
76%
of B2B marketers will
create more content
in 2016 versus 2015.

4. will be an
year
2016
interesting

5. BIGG
EST
but
the
challenge
will
be

6. Create Less Content
With More Impact
Robert Rose,
CMI Chief Strategy Officer

7. Content
Marketing
Challenges
in 2016

8. 1When there’s
too much
CONTENT

9. Don’t kill the FIRE with
too much firewood!
Fire needs to burn!OXYGEN

10. 2When there’s
too much
MARKETING

11. Don’t let a ROBOT
do the part that
a HUMAN could do
100 times better

12. 3EVERYWHERE
and NOWHERE

13. each PLATFORM has
its own AUDIENCE
needs
desires
language

14. 4What Content Is Best
Audio
Video
Text

15. There is no
right answer
here.
Only good questions...

16. Where is your AUDIENCE?
What is your STRATEGY?
What is your PURPOSE?
What are you BEST AT?

17. Conclusion

18. Start Doing
TalkingStop

19. Visual Marketer
Brand Evangelist Bannersnack
@katairobi
www.robertkatai.com