Modernisms Presentation

1. Modernisms
Internal Struggle
Good Business
& Organic Design

2. Cold War
WWI 1914-1918 Great Depression 1929 WWII 1939-1945 Korean War 1950-1953 Vietnam War 1955-1975
1910 1920 1930 1940 1950 1960
Manet & V. Woolf
Post-Impr “Dec. 1910
Swiss
Basel School
Armin Hoffman
Emil Rudder
* Robot Modernism
John Gloag- England Tschichold International Style
to England
1st Logo 1919 Die neue Jan Tschichold,
Germany v. 2nd Logo 1922 Typographie Nazi Captive
1914 1928 1933
Werkbund Bauhaus
Bauhaus Ulm School
School of Gropius
Dissolves Olt Aicher
Arts & Crafts
Max Bill
Van de Velde
American Modernism
1925 Paris Exposition Streamline Modern Gropius to Harvard Lustig Rand Beall Bass Logos: Rand, Beall, C&G
U.S. US nothing to show Raymond Lowey Mies to IIT
1938
Macy’s brings MoMA to educate the
Fr. Fashion to US public about Modernism Fallin Water Matter & Bayer Eero Saaranin
Mod Arch: Int’l Style- 1932
F.L. Wright bend- American Mod: Eames
Machine Art- 1934
Bauhaus 1919-1928- 1938
illustration
Useful Objects Under $10/
$5- Throughout 1940’s
Good Design Exh- 1950-1955
Scandanavian
Eliel Saarinen Alvar Aalto Arne Jacobsen
Japan
Yori Yanagi
Multi-Cultural
Multi-Disciplinary
Reaction to the Machine

3. The Struggle for the Bauhaus
Tropon Poster Bauhaus Book Cover
Henri Van de Velde Theo Van Doesburg
1897 1925
artistry & industry
artistry & industry react to machine

4. The Struggle for the Bauhaus
Bauhaus Logo
1919
Bauhaus Logo
1922

5. Orthodox Modernism
Le Corbusier
Villa Savoye
1928
Mies Van de Rohe
Farnsworth House
1950

6. Changing Form- Nazi Germany
Tschichold Type Composition Tschichold Book Cover Tschichold Book Cover
1925 1947 1950

7. Changing Form- American Influence
Bayer in America
1943
Bauhaus Magazine
Herbert Bayer
1928

8. Changing Form- American Influence
Herbert Matter Herbert Matter
1934 1943

9. American Style
Norman Rockwell
1942
Buckminster Fuller
Dymaxion House
Raymond Lowey 1944
Streamlined Pencil Sharpener
1933

10. MoMA’s Influence
MoMA Good Design Installation
1950
Sven Wingquist
Self Aligning Ball Bearing
1907
MoMA Machine Art Show 1934
Philip Johnson Edgar Kaufmann Jr

11. American Modernism
Alvin Lustig Alvin Lustig Lester Beall Paul Rand
1945 1946 1937 1968

12. Organic Design- Arch
Erich Mendelsohn Eero Saarinen
Einstein Tower in Potsdam TWA Airport
1910 1962

13. Organic Design- Arch
F Wright
.L. Wright
Falling Water Guggenheim
1938 1959

14. Changing Form
Le Corbusier Le Corbusier
Villa Savoye Notre Dame de Haut
1928 1954

15. Organic Design- Chairs
Marcel Breuer Alvar Aalto Sori Yanagi
Wassily Chair Paimeo Chair Butterfly Stool
1925 1932 1956

16. Organic Design- Chairs
Arne Jacobsen
Ray and Charles Eames
Swan Chair
Eames Rocker
1958
1950

17. International Style
Armin Hoffman
Joseph Muller-Brockmann
WIlliam Tell Poster
Beethoven Poster
1963
1955

18. International Style influence America
Muriel Cooper
Chermayeff & Geismar
MIT Press Logo
Chase Logo
1963
1960