Stages of Innovation provides the oversight, processes, techniques, and skills to successfully bring new products to market faster at less cost.

1. What We Do
STAGES OF INNOVATION works with its clients to
provide the oversight, processes, techniques, and skills
to successfully bring new products and services to FILTERS
market faster at less cost. The SOI innovation and new ROIC
products management process helps clients develop the DEFINE Target
Need
Product Business
skills to define, design, communicate and launch new
Market Rqmts Model
STAGES OF INNOVATION
products and initiatives. We integrate deep specialized DESIGN
Product
Design /
Branding &
Go To
Market
Channel
expertise in customer-centric product development,
Positioning Strategy
Pricing Strategy
innovation, strategy, and marketing to achieve COMMUNICATE Develop
Messages /
PR /
Digital /
Partners
differentiation, relevance, and breakthrough strategies
Collateral SEO
Advertising
for our clients businesses. LAUNCH Launch
Metrics Training
Risk
Mitigation
Process
and Exit
Our history of enabling successes for our clients is
LEADING… MENTORING… based on over 25 years of experience working with Portfolio Management
startups to some of the largest and best-known
DOING… companies.
SOI supports our clients at every stage of  Steeped in product development, marketing,
their growth channel and strategy STAGES OF INNOVATION LLC
 Deep understanding of new business development Innovation and New Products management Consulting
 We are leaders helping our clients practices 914-984-5728 main
implement the necessary processes.  Hands on experience helping create, manage, and info@stagesofinnovation.com
drive leadership teams to high performance www.stagesofinnovation.com
 We are mentors, working with our
 Track record of success in multiple industry
clients and their staffs to develop the segments on a global level
strategies and plans for sustainable 555 Pleasantville Road
growth. South Building, Suite 150
SOI’s approach is to collaborate with your people Briarcliff Manor, NY 10510
 We are doers, making sure the work ensuring growth is imbedded into the culture and in
gets done right and on time. everything, they do. We help companies find where to
make their money, make more of it faster, and sustain
its growth longer.
Stages of Innovation through our diverse professional team and strategic partnerships provides an end-to-
end solution for all your new product needs.

2. STInnovation
Stimulating Innovative Thinking
STInnovation Process
7 Steps to Actionable Innovation
Step 1 – Understand the Needs and Problems of your
customers
“Success is more likely to result from the systematic pursuit of
opportunities than from a flash of genius…” Step 2 – Categorize and describe the relevant themes of
Peter F. Drucker needs and problems
The Discipline of Innovation, HBR 1985
Step 3- Understand the How and Why – The impact to
customers and root causes
Step 4 - Plot Importance to Solve and Willingness to Pay
and Prioritize Impact to the Customer and Impact to the
Sale
Step 5a – Problem Solve and the develop solutions
Step 5b – FutureCast to understand if growth is
attainable within strategic the time frames, technologies
and skills
Step 6 - Competitive scan to validate areas of
differentiation
Step 7 – Determine Claims and Promises that your new
innovations will make to the customer

3. ActionIntell
Market Intelligence Services
Competitive Market Customer Growth Scenario
Intelligence Advisory Intelligence Planning Planning
ActionIntell provides strategic insights on any company, any customer,
and any industry in a structured timely manner. The list of our services
include:
Competitive Intelligence & Monitoring
ActionIntell is the intelligence & market research  Achieving a strategic advantage by gaining foreknowledge of your
practice of Stages of Innovation LLC. Since 1996, competitor’s plans is the key to successful strategy development. Our
our clients have relied on us to help them primary intelligence and monitoring services transforms raw data into
understand the changing landscape of the markets actionable strategies.
they operate in. We analyze the market factors Market Advisory
that influence the way the market develops. Our  We provide market analysis to assist with operational and strategic
comprehensive set of services can provide new decision making.
insights into your current industry or help you Customer Intelligence
identify opportunities in new markets.  Having the right intelligence at the right time helps managers be more
responsive to identify opportunities, develop winning market entry
strategies or grow an account through Win / Loss analysis.
Growth Planning & Strategy
Our leadership team and research partners set us  Our proprietary processes reduce uncertainty, accelerate the decision
apart and make us who we are. We bring a wealth making process and give your organization the freedom to grow.
of industry specific and functional knowledge to Scenario Planning & War Gaming
every assignment to provide actionable results.  At its best data is two dimensional. War games and scenario planning
brings the data to life to help you play through and anticipate
competitor moves and industry changes.

4. ActionIntell
SOI is a customer-centric market research
based, innovation and new products
management consulting firm.
We believe that:
Market Intelligence Services  Customers will tell you what they
need, how to satisfy those needs and
if they are willing to pay to satisfy
them.
 No matter how large you may think
the market is it is rarely all available
and accessible due to many other
factors that may not be in your
control.
THE SOI DIFFERENCE
 The key to a successful launch is how
you segment the market.
 Not every product feature needs to be
developed and launched in the first
DIFFERNCEDIFFERENCE. release. Road maps need to be
developed and maintained.
 Costs may be prohibitive in the early
STAGES OF INNOVATION HAS A PROVEN RECORD OF stages but uncertainty can be reduced
with proper segmentation, a defined
HELPING BUSINESSES LAUNCH NEW PRODUCTS go to market strategy, and a
developed channel strategy.
“SOI was a valuable resource who helped the “We have asked SOI to conduct a number of
Catalyst360 leadership team identify new business investigations and analyses. While all have been
 Getting the channel right can be more
development opportunities. Their innovation process in the field of education, they have been diverse important than getting the feature set
and creative thinking helped drive our initiatives in both the topics and methods. SOI have perfect.
forward. I recommend SOI for this type of work.” developed creative, real-world solutions to tricky  Customers find you in many different
Robert Wentling, VP, Strategic Business business intelligence problems. They are frank
ways and a multi-channel message and
Development at The Hartford about what can and can't be accomplished, and
will push us when they think our thinking is too
strategy needs to be developed.
“SOI did a significant amount of market research for us limited. Good business practices, willing to
and helped develop the foundation for our strategic provide good value for a fair price and adapt to
plan. SOI has extensive marketing experience, expertise changing priorities.”
and insight. They are extremely hard working and very Sam Kingsley, Executive Director, Customer SOI helps and supports companies who do
dedicated to their clients. I highly recommend SOI for and Market Intelligence at The College Board not have the skills or resources available
anyone looking for detailed market analysis and support in-house to bring new products to market.
in strategic plan development”
Steven Graves, VP, Sales & Marketing at Acumentrics