Presentation by Rob Garner at DFWSEM Association's State of Search Conference. Three of Google’s most innovative web initiatives – Google+, Google Glass, and Google Now – are fundamentally changing the search and social landscape. Rob Garner looks at how these three elements intersect in order to inform and influence search rankings and social media engagement. He will also show how they are introducing search and social media into the physical world in an entirely new way, on and entirely new screen.

1. Google+, Google Glass, and Google Now
Rob Garner, Chief Strategy Officer, Advice Interactive Group
November 18, 2013
© Advice Interactive Group, 2013. All rights reserved.
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2. Introduction
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VP of SEMPO International
Founder and past president of the Dallas/Ft
Worth Search Engine Marketing Association
Chief Strategy Officer at Advice Interactive
Working in online marketing for 18 years
Focus on digital marketing strategy, paid
media, SEO, social, content, web
development strategy
Previously worked for Omnicom, iTraffic,
Agency.com, iCrossing, Hearst
© Advice Interactive Group, 2013. All rights reserved.
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3. SEARCH & SOCIAL–
The Definitive Guide to Real-Time Content
Marketing
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Covers interdependent search
and social concepts
Social signals on search
Quotes and mentions of
many past and present
DFWSEM members
406 pages
Stop by the Advice Interactive
/ Local Site Submit booth to
get one of 40 free copies
© Advice Interactive Group, 2013. All rights reserved.
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4. Today
01 About Advice Interactive Group
02 Google Now
03 Google Glass
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5. 01 About Advice Interactive Group
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6. ABOUT ADVICE INTERACTIVE
No idea what content you plan to
showcase here…
FOUNDED IN 2009
HEADQUARTERED IN MCKINNEY
INDEPENDENT
2012 & 2013 INC 500 FASTEST
GROWING COMPANIES LIST
STRATEGY, SEO, SOCIAL, WEB DEV,
SOCIAL, PAID MEDIA, CONTENT
© Advice Interactive Group, 2013. All rights reserved.
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7. 02 Google+
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8. Google+ is the “Social Spine” of Google
User Experience
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9. 03 Google Glass
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10. Google Glass is the New Screen
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16. Google.com/MyGlass
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17. 04 Google Now
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18. Google Now and G+
• Google Now is an intelligent layer
that coordinates multiple services
into contextually useful
information
• Shows up as “cards”
• It is the intelligence engine for
Google Glass
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19. Samples of Various Google
Now Cards
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TV listings
Currency
Public Transit
Nearby Attractions
Place Info
Public Alerts
Stocks
Flight Status
© Advice Interactive Group, 2013. All rights reserved.
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Hotel Info
Events
Restaurant Reservations
Weather
Breaking News
Appointments
Birthdays
Source and image: SEL, Danny Sullivan
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20. Google Now Email Schemas
• Emails should be marked up and
formatted properly to be included in
Google Now, and Google Glass
• Current schemas supported:
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Event information
Flight reservations
Hotel reservations
Restaurant reservations
Source: https://developers.google.com/gmail/actions/google-now
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21. Ex. Email Schemas in Google Search
Package Tracking
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22. Ex. Email Schemas in Google Search
Purchase History
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23. Ex. Email Schemas in Google Search
Flights
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24. Expect to See Many Different G+
Tie-ins to Glassware…
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26. Sharing Glass Images in G+ is a Snap
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27. Also a Cinch in Facebook
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28. Real-Time Content Marketing
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29. What Is It Like to Go Everywhere With
Glass, and How Do People React?
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30. Common Reactions
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Delight
Curiosity
Fear
Uncertainty
Bewilderment
Overwhelming excitement
Shock
Awe
© Advice Interactive Group, 2013. All rights reserved.
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31. I Go Everywhere with Glass
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School functions
Walmart
Movie theaters
Private country clubs
Casinos
Security lines
Open government meetings
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33. Everyone at my
table was
wondering – what
is that thing on
your head?
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34. Is that
Google
Glass?
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35. Awesome – you
have Glass. How
do you like it?
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36. Oh my god! You just
took my picture…
with your mind!
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37. Is that thing
on?
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44. High-Level Impact of Glass
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Google Glass and similar type
hardware is the “new screen,” in
addition to the iPad, mobile, desktop,
etc.
Marketers will have to optimize for
Google Now – meaning context and
proximity, among many other new
factors
Get your local house in order
Start determining your company’s
unique value proposition for Glass
Create your app
Glass is bigger than just email and pics
– it represents the coming
digitalization of the physical world,
with search and social at the core
© Advice Interactive Group, 2013. All rights reserved.
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45. THANK YOU
GPLUS.TO/ROBGARNER
@ROBGARNER
FB.COM/GARNER
© Advice Interactive Group, 2013. All rights reserved.
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