This document provides guidance on how to conduct DIY market research for a new business start up. It outlines a 7 step process: 1) Decide what market you are in, 2) Agree on the research aim, 3) Track findings, 4) Analyze research, 5) Research the market, customers, competitors and collaborators, 6) Review findings to develop intelligence, 7) Make judgments and decisions. Key advice includes focusing on customer needs, discussing findings with others, and viewing research as an ongoing process to understand an evolving market.