Weitere ähnliche Inhalte Ähnlich wie Businss model innovation at AOP (20) 1. Rob Fitzpatrick
October 12, 2012
@robfitz
rob@dex.io
Products ❤
Business Models
Friday, 12 October 2012
7. t
Los Angeles Times Magazine, 1992 @robfitz
Friday, 12 October 2012
8. When one of these
models becomes an idea
worth pursuing, it goes
through an evolution.
Sydney Pollack on
Frank Gehry
Friday, 12 October 2012
12. Rules!
1. One idea per post-it
2. Use lots of post-its
3. Everyone writes
@robfitz
Friday, 12 October 2012
14. Value Proposition
What value do
they get from
it?
@robfitz
Friday, 12 October 2012
15. Simplify
Clear the canvas
except for one
customer
& value prop
@robfitz
Friday, 12 October 2012
16. Channel
How do they
hear about &
buy it?
@robfitz
Friday, 12 October 2012
17. Revenue structure
Pick a channel
and choose a
price point
@robfitz
Friday, 12 October 2012
18. Sales vs. Marketing
Switch from sales to
marketing (or vice
versa) update the rest
of the model to match
@robfitz
Friday, 12 October 2012
19. Relationshiiiiiiips
How can you use
customer relationship
to increase lock-in &
value per customer?
@robfitz
Friday, 12 October 2012
20. So we’ve got
lots of options
@robfitz
Friday, 12 October 2012
22. Launch fast & iterate.
You haven’t really
started working on it
till you’ve launched.
Paul Graham
@paulg
Friday, 12 October 2012
23. Start with Build just
what you enough to
need to get there.
learn.
Friday, 12 October 2012
25. Risks
What are the
riskiest bits of
this business?
@robfitz
Friday, 12 October 2012
26. Minimum viable
Come up with a
way to figure out if
that little bit will
work or not
@robfitz
Friday, 12 October 2012
29. Recap:
1. There’s always more than
one biz model (so play with it)
2. Focus on the risky bits first
3. Build just enough to resolve
the top risk, then re-evaluate
@robfitz
Friday, 12 October 2012
32. Rob Fitzpatrick
October 12, 2012
How can I help? Internal innovation?
Events? Drinking buddy? Cautionary tale?
rob@dex.io
Slides: dex.io/robfitz
Friday, 12 October 2012
