5. We need order AND
simplicity!
Order
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6. Order
Albert Einstein, 14 March 1879 – 18 April 1955)
Everything Should
Be Made as
Simple as Possible,
But Not Simpler
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9. Information density
too low
usefull info
total info
EQUILIBRIUM!
too high
Order
• Waste of precious screen
space
• Two many click
• Impession of loosing time
• STM needed to understand
correlation between pages
and pages elements
WEB DESIGN NABA 2014 Roberto DADDA
• Impression of confusion
• STM needed to undertand
page elements
• Difficult to remember
• Download time rises
9
10. Grid usage, clean design & test with
user’s
Order
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11. Let’s learn from video
makers
http://userinterfaced.com/designing-video-information-density-for-optimum-audience-engagement/
Order
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12. Joan MIRO, Stars in Snails' Sexes 1925
Contrast & user’s
focus
Order
With color, dimension,
shape… contrast we may
attract the user attention on
elements and information
flow direction.
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14. In page design…
• Identify element’s correlation, connection and order using
the laws of Gestalt
• Use de facto general standards
• Use reasonable local standards
• Evoid useless information
• Minimize cognitive load
Order
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16. Graphics for usability, the goals
• Be easy to read (text and images) for all the expected
users
• Help to understand structure of page giving to the user
a sensation of simplicity
• Help to associate homogeneous content elements
• Use visual codes usual for the expected users and
coherent
• Use coherent visual codes inside the pages ecosystem
• Avoid redundancy
• Avoid ambiguity
Order
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17. Noise and chaos
• Noise
• Avoid the usage of useless visual
elements that divert the attention
from the meaningful ones
• Chaos
• Avid putting too many elements
together, they will interfere!
Order
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18. Order
Dada or Dadaism was an art movement of the
European avant-garde in the early 20th century.
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20. Contrast, alikeness, stratification
• Contrast
• Use it to differentiate elements and make the
user focus where needed
• Alikeness
• Group with this gestalt law correlated and
homologous elements
• Stratification
• Visual layers help users to identify logical
correlation and background
Order
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21. Structure and visual journey
• Structure
• Use graphics elements, shape and
position to make content structure and
elements correlations evident (Grid,
alignment, panes…)
• Visual journey
• Give to the customer the possibility of
perceiving interaction as a logical journey
easy to find and to remember.
Order
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23. Consistence & contest
• Consistence
• Let’s call the same elements with
the same names, symbols, colors,
shapes…
• Context
• Adapt symbols to the contest and
to the attended user’s
Order
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