The document provides 5 tips for developing a museum's brand strategy from Robert Stein, Deputy Director of the Dallas Museum of Art. The tips are to be real, be open, be different, be willing to be wrong sometimes, and be continually building the brand. The Dallas Museum of Art is located in Dallas, Texas, which has a population of 7 million and is the fastest growing region in the US, and the museum is part of the city's largest arts district.

1. BRAND
5 TIPS FOR YOUR MUSEUM’S
STRATEGY
Robert Stein
Deputy Director
Dallas Museum of Art

2. DALLAS
POPULATION OF 7M
FASTEST GROWING REGION IN THE US

3. DALLAS MUSEUM OF ART

4. Flickr Credit ~cliffbaise
ARTS
DISTRICT
A PART OF THE
NATION’S LARGEST

5. MUSEUM
WHAT DOES IT MEAN TO BE THE CITY’S

6. BRAND
WHAT IS YOUR
AND WHAT DOES IT MEAN?

7. FREEDOM
DMA’S BRAND IS ALL ABOUT

8. BRAND
5 TIPS FOR YOUR MUSEUM’S
STRATEGY

9. Flickr Credit ~samlavi
BE REAL

10. Flirckr Credit ~superhua
BE OPEN

11. Flickr Credit ~canopic
BE DIFFERENT

12. BE WRONGSOMETIMES

13. BE BUILDING

14. THANK YOU!
Robert Stein - @rjstein
Deputy Director
Dallas Museum of Art