In the last decade, the most significant change in the communications industry has been in the area of “mobile,” a landscape filled with devices and apps that keep us connected 24/7, 365. These slides explore a handful of facts and figures; trends that will give you a sense of just how big the mobile market is and how it’s expected to explode over the next few years.

1. a social media primer
why mobile matters

2. What You Should Know
In the last decade, the most significant
change in the communications industry
has been in the area of “mobile,” a
landscape filled with devices and apps
that keep us connected 24/7, 365.
These slides explore a handful of facts and
figures; trends that will give you a sense of
just how big the mobile market is and how
it’s expected to explode over the next few
years.

3. Mobile Web Usage > Desktop Usage by 2014
Source: Microsoft, March 2011

4. The Growth of Mobile Commerce
$6B in 2011
$10B in 2012
$31B by 2016
Source: Forrester Research, April 2013

5. US Consumers  Their Smartphones

6. And Their Tablets

7. 75% Bring ‘em to the ‘Loo
Source: 11Mark, February 2012

8. 140MM Own Smartphones
Source: eMarketer, May 2013

9. 80% Use Smartphones to Shop
Source: comScore, September 2012

10. Top Retailers Browsed by Smartphone Shoppers
Walmart 28%
Target 22%
Best Buy 21%
Apple 15%
Home Depot 15%
Macy’s 12%
Lowe’s 12%
Kohl’s 11%
Walgreens 11%
CVS 9%
Source: Mobiquity, May 2013

11. 55MM Own Tablets
Source: eMarketer, May 2013

12. Walmart 32%
Best Buy 29%
Target 28%
Apple 25%
Home Depot 25%
Lowe’s 20%
Macy’s 19%
Kohl’s 18%
Costco 15%
Sears 14%
Top Retailers Browsed by Tablet Shoppers
Source: Mobiquity, May 2013

13. 40% Use ‘em to Research While Shopping
Source: Conlumino and Webloyalty, November 2012

14. 70% of Mobile Searches Lead to Purchase in 1 Hour
Source: iAcquire, April 2013

15. 78% of Retailers Plan to Invest in Mobile in 2013
Source: Dell, June 2013

16. US consumers – all 171MM of them – love
their devices.
The average tablet owner spends 3.5 hours
using their device each day; the average
smartphone user, 1.5. As these numbers
increase, more time spent will mean more
opportunities for brands to reach and
engage them.
The number of consumers who access the
Web via mobile device will outnumber the
number of consumers who access the Web
via desk- or laptop by 2014 .
Mobile shoppers are highly-motivated to
buy – and retailers are “mobilizing” to meet
that need.
In a Nutshell

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18. a social media primer
why mobile matters