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a social media primer
50 ways your brand could be using social media right now
to listen to chatter
to build awareness
to connect with audiences
to tell a story
to generate buzz
to humanize your brand
to answer questions
to ignite conversations
to establish a voice
to build trust
to test ideas
to spot trends
to face the competition
to stand out
to grant access
to offer a solution
to unveil something new
to demystify “the science”
to support base business
to maintain relevance
to publish content
to encourage co-creation
to curate from others
to share information
to get coverage
to support a movement
to protect your reputation
to defuse crises
to create operational efficiencies
to attract customers
to keep customers
to drive in-store
to influence purchase
to surprise fans
to reward devotees
to plan for the future
to innovate
to gain global perspectives
to promote events
to amplify marketing efforts
to educate
to entertain
to inspire
to foster loyalty
to enable crowdsourcing
to network
to drive traffic
to improve search rankings
to demonstrate thought-leadership
to build your brand
a social media primer
50 ways your brand could be using social media right now

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