A brief presentation by Robert Joseph, demonstrating an innovative way to communicate the flavour of a wine...

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Wine on Vine
A brief presentation by
Robert Joseph
June 2013

4. The Wine Thinker © 2013
In January 2013, Twitter
launched Vine as a platform
for sharing video-clips

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True to themselves, the people
who made us express
ourselves in 140 characters or
fewer, now want to us to
make videos of no longer than
6 seconds.

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We are also supposed to
produce these clips with our
smartphones (or tablets) using
the (free) Vine app

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People who dismissed Twitter
as a crazy idea may pause to
consider that the Vine app has
grown to be the most popular
on the Apple app store.
The Android version is about
to be launched

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Movies such as Wolverine
have been promoted on Vine,
as have major brands such as
General Electric, adidas,
AT&T, Volvo, Pepsi-Co, GAP
Tropicana and Dove.
Branded Vines are said to be
4x more likely to be shared
than branded videos.

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(Whether these clips were all
made using the Vine app is
open to question, but a rough-
and-ready look is certainly
part of the Vine DNA)

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10m Vines were posted in
April 2013. The #1 tracked
Vine over the month-long
period (by Harry Styles of
One Direction) had 47,000
tweets; the 100th most-shared
Vine in this period had 1,400
tweets

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While working on my about-
to-be-published Wine Thinker
Social Media Handbook, I
thought that it would be only
appropriate to explore how
Vine might work for wine.

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An obvious solution will be
the 6-second video tasting
note.
I plan to produce some of
these in the Le Grand Noir
Languedoc vineyards when I
visit in June 2013, after
Vinexpo.

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However, I think I may have
found a rather more original
alternative.
And certainly one that is more
useful internationally.
(If it looks a little blurry, it’s intended
to be watched on a phone)

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Talk to me…
Robert Joseph
(thewinethinker.com)
robertjoseph@unforgettable.com