DVN_Shanghai_2015

~ Driving Vision News (DVN) Shanghai 2015 ~ ROBERTMILLER ~ Automotive Lighting Design
“Branding Your Passion with Light” DES GN
1

~ Driving Vision News (DVN) Shanghai 2015 ~ ROBERTMILLER ~ Automotive Lighting Design2
Since we are in Shanghai—the city of light, I thought you
might be interested to see how controlling light can
create interesting photographic images.
Just for a moment…

1976 - I captured this balloon
exploding on film using a electronic
flash unit firing at 150,000/second
“The speed of light was used to
freeze the motion”

2006 - pointing a green laser at the
balloon for illumination—then
applying a flame to break it.
The flash fired at 125,000/second

Let’s explore the creative side of light and how it
is changing the way we use it in automotive designs

“Lighting in the city of Shanghai is an important aspect of creating
ambience and beauty—It creates a really exciting environment”

“Logic will get you from point A to point B.
Imagination can take you everywhere”
~ Albert Einstein
With lighting design it’s important to understand…

ROBERTMILLER ~ Automotive Lighting Design~ Driving Vision News (DVN) Shanghai 2015 ~ 8
+ =
Taking two skills I’m good at and combining them into something super!
Let me explain to you—how I think about lighting design.

ROBERTMILLER ~ Automotive Lighting Design~ Driving Vision News (DVN) Shanghai 2015 ~ 9
!
+ =
Professional
Photographer
(41 years)
Keen understanding
of light, design, optics, electronics
& engineering and loads of experience with
concept and production vehicles
Result? A Global
Automotive Lighting
expert for
over 20+ years
DES GN

Design is about putting the CLARITY to the fuzziness

Understanding Enlightenment Proposal Validation Production
It helps us achieve a new path to the unknown

Design outcomes should be
validated
opportunities

In the end, design thinking lets you
see the unseen

Designs should help you
tell a good visual story and
create new excitement.

Designs should focus on the user and the brand.

Designs should be
simple.
Which lock would you like
to use everyday?
Example?

DIFFUSION of light
In our world In automotive applications
Let’s talk about Light

COLOR of light

TRANSPARENCY of light

RELEIF of light

PROJECTION of light

OUTLINE of light

SHADOW of light

MOVEMENT of light

Different lighting color temperature means
different feelings & comfort
Cool 7,500k Warm 2,800k

Different lighting placement means
different feelings & comfort

Our automotive lighting world is changing
With the introduction of new materials we can
expect totally new design approaches with light.

~ Driving Vision News (DVN) Shanghai 2015 ~ 28 ROBERTMILLER ~ Automotive Lighting Design
DES GN
Moldable Optical Silicone is leading this change
Design flexibility that gives you design freedom
Refraction - Diffraction - Diffuse

DES GN
Molding in Holographic features adds even more
design flair that can be used in automotive light styling

Moldable Optical Silicone is…
- Scratch resistant
- Light weight
- Suitable for exterior applications
- Good reflector - light mixing
- Simplifies assembly
- Will not break when dropped
- Can take high temperature, has high lumen capacity
- Allows under cuts, negative draft angles
- Encapsulate LEDs directly into light guide
- Offers new lighting design approaches

Moldable Optical Silicone - design uses - front lamps
Pushing optical designs further.
These are good areas for silicone optics

Moldable Optical Silicone -
design uses rear lamps
Pushing optical designs further.
These are good areas for silicone

Moldable Optical Silicone, ENABLES
The perfect “no scratch” “LED embedded” sill plate
with holographic features

Cup holders that won’t scratch or rattle
Total Internal Reflectance cup holders with light extraction features

Common cup
holder illumination

Offering stunning interior
lighting approaches
Enhanced design

It also allows a totally new design approach with light styling

Light Shaping Diffuser Films (LSD)
DES GN
Creating UNIFORMITY, sweeping designs
40

No Diffuser
60 Diffuser
30 x 5 Diffuser
Homogenous LightingOutput Examples
41

Homogenization / hiding of light sources
or controlling the output of these sources
42

Light shaping Diffuser Films (LSD) - Visual Effects
…the logical transition is to
create visual effects with light
using speciality films to achieve
this.
Designers can create
interesting designs that can
enforce the brand image and
create visual sophistication
unlike ever before.
43

Light shaping Diffuser Films (LSD) - Creating new visual opportunities
44

Light shaping Diffuser Films (LSD) - Visual Effects How it was done?
Bezel that contained LEDs
that surrounded the perimeter,
forward facing
Embossed chrome
film reflector
The starting point
45

Vertical application
60 x 1 LSD vertical placement LSD 1/2 coverage
Close up of
LSD structure
46

Angled application
The angle the placed LSD film
47

Horizontal application
48

Creating depth, sparkle and dimension
The designs and effects are
almost endless. Factors that
influence designs are:
• LED or bulb placement
• Stack up of of films
• Direction of films
• Embossment of reflector
• Embossment of LSD
• Designing the lamp with LSD
film use in mind
49

The patterns and designs are almost endless
50

Semi-transparent chrome
on interior trim offers
“chameleon” look for lighting

In the end, lighting design should allow visual
expression, and oﬀer new approaches to styling that
oﬀer expression for the OEM brand.

D E S I G N
G H TL I

DVN_Shanghai_2015

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