This document outlines a SoLoMo marketing strategy for the Lush Spa in Paris. It proposes partnering with fashion and lifestyle magazines to promote spa services and products to their readers. The strategy involves hiding QR codes in cosmetic products where finding a code wins a day at the spa. Notifications would also be sent through magazine apps when readers are near Lush locations to participate in a game called "The Lush Factory." The goal is to engage customers socially through apps, locally through geolocation, and mobile through QR codes and partner apps.