A sneak peek at some of the strategies covered in my latest book.
Special offer! Over 50% off for SlideShare users.
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About the book:
Do you lose sleep over wasting money on ads and promotions that fall flat? Do you wish you could crush it on social media, email, and your website? Want to know how to find and feed more customers than you can handle?
Robert Coorey, MBA, has done the research and hard work. From deconstructing killer marketing campaigns to mastering the neuroscience and psychology of consumer activity, he shares brilliant, inexpensive strategies anyone can profit from.
You will learn how to:
- Get all the targeted traffic you can handle for pennies (see page 168)
- Launch like the big boys on a small biz budget (see page 39)
- Master psychological tactics to create buyer frenzy (see page 53)
- Sell like crazy on social media even though they say it's impossible (see page 173)
- Double customers' initial spending (see page 64)
- Sell out multi-million-dollar events without spending a dime on advertising (see page 44)
- Find starving crowds in your juiciest markets in minutes (see page 28)
- Profit from checkout procedures, landing pages, product choices (see page 93)
What people are saying about this book:
“An amazing collection of marketing hacks and shortcuts. The only issue with this book is that after reading each page, you feel the itch to put it down and rush to your laptop to start executing on the many wonderful ideas you learn.”
— Vishen Lakhiani, Founder & CEO, Mindvalley
“Ditch your sales Prima Donnas, SEO gurus and thoughts of getting your MBA. Read this book, explode your revenue and reward yourself with a vacation"
— David Perry, Author of Guerilla Marketing for Job Hunters
"In this book, there are more than 200 unique marketing strategies, and 174 of these strategies require no advertising budget. If you are looking for ways to market without spending a lot of money, Feed a Starving Crowd is the book for you."
— John Kremer, Author of 1001 Ways to Market Your Books
"If you are looking for out of the box marketing techniques that really work, this book is a must-read”
— Benjamin Simkin, The $900 Million Dollar Marketer
“Any one of the tested and proven strategies in this book will make you money. Taken as a whole they are a roadmap to the peak of your business potential.”
— Patrick Snow, International Best Selling Author of Creating Your Own Destiny and The Affluent Entrepreneur
6. FEED A STARVING CROWD
• Over 200 hot and fresh marketing strategies to
find hungry customers
7. WHAT OTHERS ARE SAYING…
• This powerful, practical book is loaded with
great ideas to help you sell more, faster and
easier in any market.
• Brian Tracy, Author of Unlimited Sales Success
8. WHAT OTHERS ARE SAYING…
• An amazing collection of marketing hacks and
shortcuts. The only issue with this book is that
after reading each page, you feel the itch to
put it down and rush to your laptop to start
executing on the many wonderful ideas you
learn.“
• - Vishen Lakhiani, Founder & CEO, Mindvalley
9. WHAT OTHERS ARE SAYING…
• Ditch your sales Prima Donnas, SEO gurus and
thoughts of getting your MBA. Read this book,
explode your revenue and reward yourself
with a vacation
• - DAVID PERRY, AUTHOR OF GUERILLA
MARKETING FOR JOB HUNTERS
12. #1 HOW TO
Target your traffic for 10c a click
... WITHOUT using Facebook or
AdWords!
Target by http://heretakis.com
http://www.flickr.com/photos/heretakis/7146262375/ (Attribution License)
14. #3 HOW TO
"Spy" on your competitor's ads...
(and find out which one’s make the
MOST money)
Image Credit:
Spy vs Sci 518 by Anonymous9000
http://www.flickr.com/photos/anonymous9000/2662489023/ (Attribution License)
15. #4 HOW TO
Get big Reddit traffic... without
needing to waddle through endless
discussion forums
17. #5 REAL EXAMPLES
How a leading nutritionist generated
8K of webinar registrants on less than
$2K
Image Credit: Day 139 - IF you Run, Jog or Cycle Look below O_O by Nina Matthews
http://www.flickr.com/photos/21560098@N06/6722653055/ (Attribution License)
18. #6 REAL EXAMPLES
How a promoter sold out a multimillion dollar sales training national
tour using NONE of his own money!
Image Credit: Detailed Route Map
http://www.ausbycycle.com/?page_id=57
19. #7 REAL EXAMPLES
How a business coach sold-out a
multi-million dollar business event
without ANY paid advertising
Image Credit: Shaking hands by lockstockb
http://www.sxc.hu/photo/1097209 (Standard License)
20. #8 REAL EXAMPLES
How E-Web Marketing launched with
no budget, no list, and no product..
and made a quick $7,976!
21. #9 REAL EXAMPLES
How an online membership site did a
$100k launch through free social
media posts only.
Image Credit: Social Media apps by Jason A. Howie
http://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License)
22. #10 REAL EXAMPLES
How a brand new e-commerce site
got 2.6 million site visits in 24 hours
using ONLY PR.
Image Credit: stage is yours by RAWKU5
http://www.sxc.hu/photo/1187222 (Standard License)
23. #11 REAL EXAMPLES
The "coming soon" landing page
design that has attracted over 7
million opt-ins...
25. #13 REAL EXAMPLES
How companies are making money
from Facebook, Twitter, LinkedIn, and
Pinterest
Image Credit: Social Media Class by mkhmarketing
http://www.flickr.com/photos/mkhmarketing/8540717756/ (Attribution License)
26. #14 REAL EXAMPLES
How a NYC startup earned 6K signups
in a week through StumbleUpon with
only $77...
27. #15 REAL EXAMPLES
... and how a freelance designer got
250,000 StumbleUpon hits in one
year
28. #16 REAL EXAMPLES
How Dell earned $6.5m, thanks to
Twitter
Image Credit: Dell Storage Forum 2012 - Boston by Dell Inc.
http://www.flickr.com/photos/dellphotos/7177920123/ (Attribution
License)
29. #17 REAL EXAMPLES
How a small online retailer scored 500K
hits from a YouTube competition... and
received 90,000 comments
30. #18 REAL EXAMPLES
How Tim Ferris used BitTorrent to
generate 2 million book downloads
and over 800K of traffic
35. #22 GUERILLA TACTICS
Use the tactics from Apple launches
on a small business budget
Image Credit: iPad Launch Day - Atlanta, Georgia by Grant_Robertson
http://www.flickr.com/photos/grantrobertson/4487138302/ (Attribution License)
36. #23 GUERILLA TACTICS
Jedi psychological marketing tactics
to create scarcity and a frenzy of
buyers
Image Credit: Good vs. Evil by Louis. K
http://www.flickr.com/photos/bonaparty/6188957269/ (Attribution License)
37. #24 GUERILLA TACTICS
A closely guarded scarcity marketing
tactic from the 1600's that still
creates a frenzy
Image Credit: Feeding Frenzy of Cormorants and Brown Pelicans
eddy_MdO_bluff_MG_1758-9 by Mike Baird
http://www.flickr.com/photos/mikebaird/293366644/ (Attribution License)
39. #25 MARKETING HACKS
Four secret pricing formulas that
maximises profit and revenue
Image Credit: Secret Comedy Podcast 06 - 2 August 2013 by Amnesty International UK
http://www.flickr.com/photos/amnestyuk/9424176826/ (Attribution License)
40. #26 MARKETING HACKS
How many product choices you
should offer based on scientific
research
Image Credit: iPod(s) by @cdharrison
http://www.flickr.com/photos/cdharrison/338087939/ (Attribution/Share-Alike License)
41. #27 MARKETING HACKS
Four simple checkout improvements
based on a comprehensive usability
study of 3,000 examples.
Image Credit: Walmart Checkout Features Ad Match and Coupon Policy Signs by Walmart
Corporate
http://www.flickr.com/photos/walmartcorporate/5684862146/ (Attribution License)
42. #28 MARKETING HACKS
The way one of the world's highest
selling authors chooses book titles
Image Credit: Books by alistairh
http://www.flickr.com/photos/alistairhall/236787340/
43. #29 MARKETING HACKS
A secret hack to get your affiliates to
sell your product and e-mail offers to
their list
Image Credit: Start an Affiliate Marketing Business by WikiHow
http://pad3.whstatic.com/images/thumb/b/b8/Start-an-Affiliate-Marketing-Business-Step1.jpg/670px-Start-an-Affiliate-Marketing-Business-Step-1.jpg
44. #30 MARKETING HACKS
How I got over 140 people to mail to
their lists for a recent book launch
WITHOUT payment
Image Credit: Keyboard by blary54
http://www.sxc.hu/photo/1280072 (Standard License)
45. #31 MARKETING HACKS
Two hacks to source high quality
traffic from leading news sites
WITHOUT paying a fortune
Image Credit: Hand Holds Tablet PC With News by iStock
http://www.istockphoto.com/stock-photo-18494812-hand-holds-tablet-pc-with-news.php
46. #32 MARKETING HACKS
The four different ways to launch,
and how to pick the right one for
your next launch
Launch by Don McCullough
http://www.flickr.com/photos/69214385@N04/9243391443/ (Attribution License)
47. #33 MARKETING HACKS
Is YouTube just for cats playing a piano?
No way. Using YouTube, one startup
made 12,000 sales, got 8 million views
with a budget of $5,000.
Whose-barn-what-barn-my-barn by seanmichaelragan
http://www.flickr.com/photos/seanmichaelragan/6307986376/ (Attribution License)
48. #34 MARKETING HACKS
Steps I took to make it to the Amazon
best-sellers list (Hint: No book tours,
expensive PR or advertising spend
required)
49. #35 MARKETING HACKS
How to take the ideas from this book
to become an instant "marketing
consultant“.
50. #36 MARKETING HACKS
One of Australia's highest paid
copywriters reveals his secret ‘fill-inthe-blanks' headline templates
52. #38 MARKETING HACKS
Advanced copywriting techniques...how
to use emotional triggers and future
pacing in your copywriting to boost
responses
Image Credit: Writing: Sudden Cropped Edition by juliejordanscott
http://www.flickr.com/photos/juliejordanscott/6991189193/ (Attribution License)
54. #40 MARKETING HACKS
Learn from one of the world's top public
speakers: His secrets on how to tell an
engaging story and building anticipation…
for an event launch
Image Credit: Raising Canes ribbon cutting by North Charleston
http://www.flickr.com/photos/northcharleston/5384305865/ (Attribution/Share-Alike License)
55. #41 MARKETING HACKS
Leading “mum blogger” shares three
simple outreach strategies to build your
launch coverage (and shares common
outreach mistakes made by companies)
Image Credit: Megaphone & fumigène by Grégoire Lannoy
http://www.flickr.com/photos/fulbert05/2403344636/ (Attribution License)
56. #42 MARKETING HACKS
Strategies to sell out major events in
minutes!
Image Credit: Sold Out by Andrew Currie
http://www.flickr.com/photos/andrewcurrie/3048355014/ (Attribution License)
57. #43 MARKETING HACKS
Two words to add to an email subject
line to boost open rates by 20%!
Image Credit: Buenas noticias - email marketing by RaHuL Rodriguez
http://www.flickr.com/photos/rahulrodriguez/9162677329/ (Attribution/Share-Alike
License)
58. #44 MARKETING HACKS
An inexpensive wordpress plugin that
boosted sales by up to 80% in a
recent split test
59. #45 MARKETING HACKS
The best way to convince people to
take an action
Image Credit: Put Your Hands in the Air by Nomadic Lass
http://www.flickr.com/photos/nomadic_lass/6892919326/ (Attribution/Share-Alike License)
61. #47 MARKETING HACKS
Two key factors that all Facebook
viral posts contain
Image Credit: Model of a Virus by eviltomthai
http://www.flickr.com/photos/eviltomthai/4877549041/ (Attribution License)
62. #48 MARKETING HACKS
A little known way to use
StumbleUpon to create a huge splash
on SlideShare
63. #49 MARKETING HACKS
How a “no-name” yoga teacher got
more than 1 million REAL fans and
sold $1.5m of revenue via Facebook
69. THANK YOU TO IMAGE CONTRIBUTORS!!
Image Credit: Target by http://heretakis.com
http://www.flickr.com/photos/heretakis/7146262375/ (Attribution License)
Image Credit: Hungry by Amani Hasan
http://www.flickr.com/photos/amani1306/3409238834/ (Attribution License)
Image Credit: Spy vs Sci 518 by Anonymous9000
http://www.flickr.com/photos/anonymous9000/2662489023/ (Attribution License)
Image Credit: Day 139 - IF you Run, Jog or Cycle Look below O_O by Nina Matthews
http://www.flickr.com/photos/21560098@N06/6722653055/ (Attribution License)
Image Credit: Detailed Route Map
http://www.ausbycycle.com/?page_id=57
Image Credit: Shaking hands by lockstockb
http://www.sxc.hu/photo/1097209 (Standard License)
Image Credit: Social Media apps by Jason A. Howie
http://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License)
Image Credit: stage is yours by RAWKU5
http://www.sxc.hu/photo/1187222 (Standard License)
70. THANK YOU TO IMAGE CONTRIBUTORS!!
Image Credit: Social Media Class by mkhmarketing
http://www.flickr.com/photos/mkhmarketing/8540717756/ (Attribution License)
Image Credit: Dell Storage Forum 2012 - Boston by Dell Inc.
http://www.flickr.com/photos/dellphotos/7177920123/ (Attribution License)
Image Credit: iPad Launch Day - Atlanta, Georgia by Grant_Robertson
http://www.flickr.com/photos/grantrobertson/4487138302/ (Attribution License)
Image Credit: Good vs. Evil by Louis. K
http://www.flickr.com/photos/bonaparty/6188957269/ (Attribution License)
Image Credit: Feeding Frenzy of Cormorants and Brown Pelicans
eddy_MdO_bluff_MG_1758-9 by Mike Baird
http://www.flickr.com/photos/mikebaird/293366644/ (Attribution License)
Image Credit: Secret Comedy Podcast 06 - 2 August 2013 by Amnesty International UK
http://www.flickr.com/photos/amnestyuk/9424176826/ (Attribution License)
Image Credit: iPod(s) by @cdharrison
http://www.flickr.com/photos/cdharrison/338087939/ (Attribution/Share-Alike License)
71. THANK YOU TO IMAGE CONTRIBUTORS!!
Image Credit: Walmart Checkout Features Ad Match and Coupon Policy Signs by Walmart
Corporate
http://www.flickr.com/photos/walmartcorporate/5684862146/ (Attribution License)
Image Credit: Books by alistairh
http://www.flickr.com/photos/alistairhall/236787340/
Image Credit: Start an Affiliate Marketing Business by WikiHow
http://pad3.whstatic.com/images/thumb/b/b8/Start-an-Affiliate-Marketing-Business-Step1.jpg/670px-Start-an-Affiliate-Marketing-Business-Step-1.jpg
Image Credit: Keyboard by blary54
http://www.sxc.hu/photo/1280072 (Standard License)
Image Credit: Hand Holds Tablet PC With News by iStock
http://www.istockphoto.com/stock-photo-18494812-hand-holds-tablet-pc-with-news.php
Launch by Don McCullough
http://www.flickr.com/photos/69214385@N04/9243391443/ (Attribution License)
Whose-barn-what-barn-my-barn by seanmichaelragan
http://www.flickr.com/photos/seanmichaelragan/6307986376/ (Attribution License)
72. THANK YOU TO IMAGE CONTRIBUTORS!!
Simpsons screenshot.
Image Credit: Sold Out by Andrew Currie
http://www.flickr.com/photos/andrewcurrie/3048355014/ (Attribution License)
Image Credit: Buenas noticias - email marketing by RaHuL Rodriguez
http://www.flickr.com/photos/rahulrodriguez/9162677329/ (Attribution/Share-Alike License)
Image Credit: Wordpress.org screenshot.
Image Credit: Put Your Hands in the Air by Nomadic Lass
http://www.flickr.com/photos/nomadic_lass/6892919326/ (Attribution/Share-Alike License)
Image Credit: Model of a Virus by eviltomthai
http://www.flickr.com/photos/eviltomthai/4877549041/ (Attribution License)
Image Credit: Writing: Sudden Cropped Edition by juliejordanscott
http://www.flickr.com/photos/juliejordanscott/6991189193/ (Attribution License)
Image Credit: Raising Canes ribbon cutting by North Charleston
http://www.flickr.com/photos/northcharleston/5384305865/ (Attribution/Share-Alike License)
Image Credit: Megaphone & fumigène by Grégoire Lannoy
http://www.flickr.com/photos/fulbert05/2403344636/ (Attribution License)