This document outlines a four step process for getting a newsletter together: 1) Establish the aims and objectives like frequency, revenue goals, and maintaining focus. 2) Consider requirements like available data, resources, and inventory. 3) Design the newsletter through inspiration, wireframes, branding guidelines. 4) Test the newsletter in different email clients, deploy with a plain text version and optimized subject line. The overall process provides guidance on starting a newsletter through defining goals, requirements, design, and testing before deployment.

1. Getting a Newsletter together Rob Enslin