1. New Revenue Models:
Challenges & Solutions

2. New Revenue Models:
Challenges & Solutions
Panelists
Arent van der Feltz, Vice President Strategy & Legal, Ziggo
Tim Hadley, Director, Corporate Communications, Omniphone
Colin Lawrence, Commercial Director, BBC World News
Moderator
Brett Sappington, Director of Research, Parks Associates

3. Evolution of Business Models
Public / Govt. Advertising Subscription Rental Purchase
Broadcast TV
Pay TV
Radio
News / Information
Physical Media

4. Evolution of Business Models
Public / Govt. Advertising Subscription Rental Purchase
Broadcast TV
Pay TV
Radio
News / Information
Digital Media

5. Online Video Business Models
Online Video Business Models
In the past six months, how many times have you used the following?
(Among Video Downloaders, Internet Video Watchers And Movies-by-Mail Subscribers)
Ad-supported - streamed TV
Ad-supported - streamed movies
Spain
Subscription service - streamed Italy
movies/ TV UK
France
Germany
US
Purchased - downloaded movies/TV
Paid rental - downloaded movies
0 2 4 6 8 10
Average # of Times Activity Performed in Past 6 Months
Source: Digital Video: Three Screens and Beyond
© Parks Associates 2011

6. Ziggo’s perspective
Connections Europe
Bram Tijdhof
Senior Strategy Manager

7. Ziggo is the Leader in the Dutch Cable Market
Ziggo Footprint Key Highlights
 Merger of 3 cable networks in 2006-2007
55%
 Leading cable operator in the Netherlands
of NL
Groningen – 4.1m households connected
– 3.1m TV subscribers corresponding to 5.8m
RGUs
 Leading Triple Play service provider
Amsterdam Zwolle
– All-in-One bundle successful revenue
generator
The Hague
Utrecht Enschede
 Fastest growing Broadband operator in the
Rotterdam
market
Tilburg
 100% upgraded network offering 120
Mbps across whole footprint
– Fully Docsis 3.0 enabled, bi-directional, 862
MHz
Maastricht
 Highest cash flow generation among peers
7

8. Landscape transitioning from vertical silos to horizontal
layers
Vertical silos Horizontal layers
Fixed Mobile Services layer
Television Internet
telephony telephony
Video World Other
Via copper Via COAX Via DSL Via GSM wide Telephony
network network network network web
• Subscription • Subscription • Subscription • Subscription
fee for basic fee for basic fee for dial- fee for basic
connection channel up connection
• Minute rate pack (~35 connection • Minute rate
for actual channels), • Fixed for usage
usage including telephony • Subsidized
connection minute rates handset
for usage
Copper Cable FttH WiFi Mobile
Connectivity layer
8
***Footer***

9. New Revenue Models:
Challenges & Solutions
Panelists
Arent van der Feltz, Vice President Strategy & Legal, Ziggo
Tim Hadley, Director, Corporate Communications, Omniphone
Colin Lawrence, Commercial Director, BBC World News
Moderator
Brett Sappington, Director of Research, Parks Associates

10. 10
BBC World News
the complete platform
BBC World BBC.com Interactive BBC apps Mobile
News 58 million Facebook 1.3 million 4.5 million 5+ million
70 million unique fans iPad/iPhone unique users
weekly monthly online downloads3 per month4
Twitter 1.2 million
viewers1 viewers2 followers
Source: 1 Global Audience Estimate 2010 (sources: various) BBC World News
Distribution Report, August 2010, 2 Omniture Discover, Q2 2011 monthly average
(Jan – March), 3 Feb 2011, BBC 2010, 4 Doubleclick DART for publishers

11. New Revenue Models:
Challenges & Solutions
Panelists
Arent van der Feltz, Vice President Strategy & Legal, Ziggo
Tim Hadley, Director, Corporate Communications, Omniphone
Colin Lawrence, Commercial Director, BBC World News
Moderator
Brett Sappington, Director of Research, Parks Associates