2. Instagram is a fast, beautiful way to share photos
Available on iOS and Android devices around the world
How it works:
• Easily take photos on your phone
• Transform the look of them with an Instagram filter
• Share them online via Facebook, Twitter or Tumblr
• Access photo Pages on mobile or new website
• Follow friends and brands
3. Instagram by the numbers
100 Million registered users
• 44% more time spent in
app than Twitter
• 50 million app downloads
5 Billion
photos on the site
on GooglePlay, averaging
250,000 per day
• Of Interbrand’s Top 100
5 Million
photos generated per day
brands, 40 have Instagram
accounts
The Next Web, ComScore, SImplyMeasured
4. Instagram’s engagement surpasses Twitter despite
existing for less than a third of the time
91,502 53,210 8:55
4:31
30,646
21,814 2:27
12,948 7,632 7,214 2,433 1:26
Facebook Instagram Twitter Pinterest Facebook Instagram Twitter Pinterest Facebook Instagram Twitter Pinterest
Total Unique Visitors Average Daily Visitors Average time spent
6. Businesses on Instagram
Build buzz around your business, product or event
How it works:
Encourage customers • Create a brand presence – Create an account & start
to take photos of your posting photos that help tell your business story
business, product or • Build a community and engage with them - Find
event and share them ways to connect with your followers and give them
via social media sites opportunities to engage with and talk about your
on Instagram brand.
• Monitor your activity - Use the Instagram API to
access your own content and/or user generated
content based on username, hashtag or location
7. Step 1: Create a brand presence
1. Create an Instagram account via the app – a
business account is the same as a user
account
2. Update your profile information. Be sure to
include a name, profile photo, bio and a link
to your brand website.
3. Start posting photos relevant to your brand
4. Connect accounts. Link your account to
Twitter, Facebook and any other social
media channel that your brand uses. For
instructions, visit help.instagram.com
8. Step 2: Build a community and engage with them
1. Get followers by including a “follow me” button on
your other properties and linking users to your
Instagram web profile. Connecting your Instagram
account to your Facebook Page and Twitter account
will alert your followers that you’ve joined Instagram.
2. Use hashtags to create collections of photos for
specific events or campaigns. Invite users to
participate by tagging their own photos. Here are
some tips for using hashtags.
3. Reply to comments on your photos by checking the
photos in your account and your news feed
notifications
4. Use @ mentions to reference a specific user. The
@mention will link to the user’s Instagram profile and
the user will get a notification in their news feed.
5. Extend conversation into your Facebook and Twitter
communities by sharing the content you post on
Instagram to your Facebook page and Twitter feed.
9. Step 3: Monitor your activity
Use the photos to gain insights about your
users. Understand how and where people
are engaging with your brand.
1. Monitor and respond to the comments
on your photos
2. Search hashtag and location pages for
your brand/business.
3. Use the Instagram API to pull in content
by hashtag, location tag or username.
11. Tip #1: Bring your brand to life through photos
1. Use photos that tell your brand story
and showcase your product
2. Utilize photos people can’t see
anywhere else: sneak peaks of
upcoming events, behind the scenes
shots, archived/historical photos,
current marketing assets
3. Stay authentic to your brand, just like
you should on Facebook
12. Tip #2: Extend Instagram conversations on Facebook
1. Make sure you post to Facebook and
Twitter as well when you post to
Instagram
2. When you post from Instagram to
Facebook, your photos show up in your
fans news feed just like other posts on
Facebook
3. Start conversations with your fans on
Facebook with your Instagram photos
4. Extend the reach of your Instagram photos
through promoted posts and Page post
ads
13. Tip #3: Experiment and learn about your audience
1. Use different types of photos and post at
varying frequencies
2. Listen to feedback from your users and adjust
3. Post consistently, but spread your thoughts
out so you don’t over-post to your followers
4. Change perspective – sign up for a personal
account so you get a sense for the user
experience and the images that are most
interesting
14. Tip #4: Bring the Instagram experience into
your own platforms
1. Use the Instagram API to showcase your
Instagram presence on your website,
Facebook page or other online
properties
2. Use this to bring emotion and rich
visuals to your brand
15. Tip #5: Leverage Facebook and Instagram to get the
most out of your campaigns (GE?)
1. Incorporate Instagram into upcoming events
or campaigns by publishing an engaging series
of photos with hashtags or geotags
2. Promote your campaigns and the hashtags
3. Allow people to engage with the photos in
other channels like Facebook
4. Monitor engagement and respond to your
followers
16. Additional resources
We’ve put together some tips and resources to help you get started using
Instagram for your brand or organization
• Getting Started with Instagram. This is a quick guide for how to set up and start using
your Instagram account
• Instagram for Business Help Center. The Help Center provides resources and answers
to frequently asked questions
• Business Blog. The blog highlights great brand accounts, community engagement,
unique API examples and general tips for how to manage a brand account.
• API Developer Page. The site provides detailed information for developers using the
Instagram API
