Layer 7 Overview – Richard Pulliam, VP Channels, Layer 7 from Data 2.0 Summit

1. Using APIs to Get Focus on Big Data
Richard Pulliam

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APIs, Data and Electricity

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Where the Value Lives
 Move “Inside Out”  Talk ecosystem  Create value AND
innovation

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Vertical API Ecosystem

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There Are Increasing Drivers for Sharing
Enterprise Data Externally
Mobile Apps
Internet of Things
External
Developers
Outside Partners / Divisions Cloud Services

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But How To Provide Focus Across Distributed
Data Silos
Enterprise
Data Silos Applications &
Data
…
Outside Partners / Divisions
External
Developers
Mobile Apps
Cloud Services
Internet of Things

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While Also Providing a Simplified Way to Provide
Ways of Sharing & Monetizing Data Slices
…
Mobile Users
Internet of Things
Customer
Data
Sensor
Data
M2M Data Owners
External App Builders
Internal
Developers

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APIs Hold the Key To Opening Data To
Multiple Consumers
Outside Partners / Divisions
External
Developers
Mobile Apps
Cloud Services
Internet of Things
Applications &
Data

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Talk to Multiple Data Back-ends and Create
Custom API Views
Outside Partners / Divisions
External
Developers
Mobile Apps
Cloud Services
Internet of Things

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At The Same Time Control How Data is Shared Which
Creates Monetization Opportunities
Who
When
How What
Where
Why

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And Using an API Portal Provide a Central Place for
Developers to Consume Data APIs in their Apps
Enterprise APIs
1. Publish & Secure APIs 2. Onboard Developers
3. Monetize your APIs Developer
Technical/ Security Architect
Web Administrator
Business Manager
4. Close the Loop

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Layer 7 Technologies
Layer7.com
info@layer7.com
@layer7
Richard Pulliam
rpulliam@layer7tech.com
@richpulliam