This is my presentation delivered at V21, AIMIA Conference in April 2011. If you are in interested in publishing your content globally - this presentation will help you understand the path to achieve such a goal. My presentations are usually pretty light on detail in text form - prefer to engage with the audience in a conversation...so the preso on its own will provide you with hints - but if you would like more insight - happy to assist where I can. Feel free to InMail me if you have any questions or would like to provide feedback.

1. Seeing is believing.
SOURCE | LIFE MAGAZINE
"A book without a reader is only an object, like a rock or vase. It is we [as readers] who make the poetry, not the poet."
C.S. LEWIS | AUTHOR
ROBBEE MINICOLA | CEO | HYBRID TV
Tuesday, 12 April 2011

2. • More video is uploaded to YouTube in 60 days than
ALL the 3 major US networks created in 60 years.
• 70% of YouTube’s traffic comes from outside the USA
Bloody stats. • There are over 7000 hours of full-length movies on YouTube
• Jan 2010: YouTube Rentals launched, PPV VOD
Not just a kids thing.
• Oct 2009: YouTube exceeds 1 billion views a day
• May 2010: YouTube exceeds 2 billion views a day
• Jan 2011: 35 hours of video uploaded every minute on YouTube
• YouTube holds the largest library of HD content in the world
• Over 46.2 years of videos watcher per day on Facebook
• 5 billion pieces of content are shared across Facebook each week
Tuesday, 12 April 2011

3. Alone.
In search of an audience.
Tuesday, 12 April 2011

4. Chart your path.
Know where you are headed
before you start your journey.
SOURCE | CORPORATION FOR DIGITAL HISTORICAL
MAPPING RESEARCH CHARTER
Tuesday, 12 April 2011

5. Take notes.
Lesson not a Lecture.
SOURCE | CHRIS HAMILTON ‘SALES TIP A DAY’
Tuesday, 12 April 2011

6. Old days.
Much harder.
But the path was clear.
SOURCE | SPIELBERG BLOG SITE, PHOTOGRAPHER
NOT IDENTIFIED
Tuesday, 12 April 2011

7. PLAYER LOCAL GLOBAL REVENUE MODEL
ABC DISNEY, NBC, REVENUE FROM
BROADCASTER SEVEN, NINE, TEN ...
CBS, FOX ... ADVERTISING
Players. CABLE
COMPANY
FOXTEL, AUSTAR ...
COMCAST,
CABLEVISION,
DISH TV ...
REVENUE FROM
SUBSCRIPTION
Multiple plots. TELCO TELSTRA, OPTUS ...
VIRGIN, VODAFONE, REVENUE FROM
CONNECTIVITY
AT&T, SINGTEL ...
Each with its own goal.
YOUTUBE REVENUE FROM
OTT CASPA, QUICKFLIX HULU ADVERTISING &
NETFLIX CONSUMER
SAMSUNG
REVENUE FROM SALE OF
CEM N/A LG
PRODUCTS
PANASONIC ...
BROADCOMM
REVENUE FROM SALE OF
CHIPSET N/A INTEL
PRODUCTS
QUALCOMM
MICROSOFT REVENUE FROM SALE OF
TECH N/A
APPLE PRODUCTS
Tuesday, 12 April 2011

8. INGREDIENTS PURPOSE
ACCESSIBLE EVERYWHERE ON
SCREENS EVERYTHING AT ANY TIME
What it takes. CONNECTIVITY CONNECTED TO THE CLOUD
The common denominators SPEED FAST BECAUSE I AM BLOODY IMPATIENT
to content gaining
a global audience. BILLING I CAN PAY IF IT’S WORTH IT TO ME
CONSUMER CONTEXT
CONTEXT ADVERTISER CONTEXT
WHO AM I? GIVE ME RELEVANT
CONSUMER DATA RECOMMENDATIONS IN CONTENT &
ADVERTISING
ADVERTISER INTEGRATION SUBSIDISE MY CONTENT EXPERIENCE
Tuesday, 12 April 2011

9. Competitive
Everyone is a producer
Amateur and professionals side-by-side
So much clutter, so much noise
Only the brands survive.
SOURCE | 2010 POLITZER PRIZE WINNER
THE HON BRUCE SCOTT MP ‘BUILDING A NEST IN THE WEST’
Tuesday, 12 April 2011

10. 1 Unite.
Content owners
creators,
curators,
writers,
directors,
actors...
Tuesday, 12 April 2011

11. 2 Brand it.
Create a coalition of content.
A body of work.
Together: you will be powerful.
Alone: you will be insignificant.
Tuesday, 12 April 2011

12. E s s e n t i a l f i l m s . I n s t a n t l y.
Case Study.
A movie service for indie film lovers.
Draws upon guidance from both
friends and experts to foster an
environment of discovery to deliver
a film experience you can’t find
anywhere.
Tuesday, 12 April 2011

13. 3 Format it.
Ready for global distribution.
Perfectly catalogued.
Multiple formats.
Multiple resolutions.
Expertly meta-tagged.
Sub-titled.
Streamlined delivery.
Tuesday, 12 April 2011

14. 4 Publish it.
Get your brand out there.
Launch your own Channel.
Trailers first then full length content.
Determine your advertising proposition.
Drive traffic to your brand across other
devices and portals.
Tuesday, 12 April 2011

15. 5 Distribute it.
Target:
- Local Broadcasters & Cable Co’s
- Int’l Broadcasters & Cable Co’s
- Telco’s local and Int’l
- Apple Video App
- Android Video App
- CEMs
- Facebook
Tuesday, 12 April 2011

16. 6 Socialise it.
Get everyone to spread the word.
- Twitter
- Facebook
- Google +1
- Google Profile Page
- Group on Linkedin
- TED.com
Tuesday, 12 April 2011

17. 7 Monetise it.
Deploy multiple business models.
Get your brand out there.
Tease and tantalise your audience.
Ensure they come back for more.
Tuesday, 12 April 2011

18. Let’s link.
‘Robbee Minicola’
‘We’ve done business together’
‘Saw you at V21’
Tuesday, 12 April 2011